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> Get Articles > Accounting and Book-Keeping > Eye on profit margins Eye on profit margins Download as PDFEdvard Halupa ehalupasuperbweb.bizland.com Market Net http://marketnet.netfirms.com Eye on Profit Margins by Edvard Halupa (ehalupasuperbweb.bizland.com) Have you heard about millions of dollars made on the Internet by selling information products? Information-age gurus offer thousands of these products, packed into e-books and sold over the Net at very high prices. They use the same principle as Bill Gates, who sells his highly demanded software packages at very highprofit margins. And what is spent on handling and delivery? Let's just compare selling information to selling food products: -No 'best before' problems Information won't mind if you leave it out of the fridge ;-) -Fast and easy delivery In the buying process, The customer simply enters a credit card number and downloads a copy of the information, ready for immediately use. Things all marketers should know: Buyers are impulsive. They want your product and they want it now! Later, they probably won't be willing to pay such a high price. There is a very high demand for information products because it's "easy-to-get-now!" -HIGH MARGINS You can't sell food products at high prices, because competition will destroy you, but with information you can easily create a niche market. If you have a quality information product to sell over the net, with the right advertising you can expect profit margins as high such as 2000%. That means, if all your expenses are $2 you can sell it for $40. Pretty good, right? And never forget to offer bonuses such as free ebooks, reports, articles or utilities. That will raise your profit margins even higher! And one more marketing fact: Did you know that if you offer your information product at a price lower than $25 you'll get less sales, than if you offered it at $25 or higher. It's simply because your visitor gets the picture that you don't offer enough quality content, but you want quick money for almost nothing. Just explain to your customer exactly what he is going to get for his money, enjoy some great profit margins, and that should do the job (sale)! ----------------------------- Edvard Halupa is online marketer who associated with Mike Enlow, the "Godfather of Technology Marketing" work using "The Internet Marketing Master Course", a 19+ hour video training course that shows exactly how to start with *nothing* and build a successful internet business More Information at http://marketnet.netfirms.com ----------------------------- How useful did you find this article? This article can be downloaded freely from http://www.get-articles.com and used on your website or in your ezine so long as the author is credited and their resource box left intact. You should not change any links in the article, and where the article is used on a website it's links should be clickable. Please see our terms and conditions page for more information: http://www.get-articles.com/authors-publishers-terms.php |
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