"Stumped? Here's 6 Proven Methods To Write That 'Enticing First Sentence' For Your Ad - Get Articles by Mike Jezek |  |
> Get Articles > Advertising > "Stumped? Here's 6 Proven Methods To Write That 'Enticing First Sentence' For Your Ad "Stumped? Here's 6 Proven Methods To Write That 'Enticing First Sentence' For Your Ad Download as PDFMike Jezek miknlisagtcinternet.com http://www.irresistiblecopywriting.com http://www.irresistiblecopywriting.com "Stumped? Here's 6 Proven Methods To Write That 'Enticing First Sentence' For Your Ad Or Sales Letter" By Psychological Sales Letter Specialist (TM) Mike Jezek You'd be surprised how many people are depressing their response because they overlook the importance of the first sentence in their sales letter. Sure, some people manage to get a decent headline up but they don't put as much time into that first sentence. And that could spell trouble to a marketing campaign. Your first sentence in your sales letters or ads must be an enticing one. It's job is to lure your prospects into the rest of the body of your sales presentation. If it's boring, or unbelievable, you just won't see the results you're looking for. The following is a two minute primer on methods of writing an enticing first sentence. *Interrupting Idea.* This method of writing a magnetic first sentence is to simply make a startling statement or something offkey that's sure to get people's attention. Example: "As you're reading this letter, your stomach may be exploding with activity." *The Shocker.* A shocking first sentence is one that's similar to the interrupting idea but more provocative. It's almost risqué. Example: "Did you know that senior citizens will be responsible for a whopping 35% of the pollution caused in the state of Florida?" *News.* This type of first sentence is exactly what it sounds like. News. Example: "Cancer has increased by 7% here in Ohio." *Preview.* This is a great way to start a direct mail/website sales letter in article format. Simply put, you reveal what people are about to discover as they read your piece. Example: "We used to think Vitamin C was the ultimate cold fighter but the statistics and clinical research Dr. Hile is about to reveal here may surprise you." *Quotation.* This opening sentence method is nothing more than a quotation from a respected source. Example: General Patton: "Americans love a good fight." *Story.* This method is to simply start your first sentence off as a story. Example: "Last night, I looked in the mirror and I couldn't believe what I saw..." Go ahead and start practicing these 6 proven methods for writing that all important first sentence. Having a "killer first sentence" may be all that's standing between you and a successful marketing campaign. *********************************************************** Yours FREE: My controversial 1 page report titled "Hidden Commands." Intrigued with all of the talk about using subconscious commands and suggestions in your copy? Email me for this report and it's yours. FREE. mailto:miknlisagtcinternet.com Or go to: http://www.irresistiblecopywriting.com Copyright 2002 Mike Jezek. All rights reserved. How useful did you find this article? This article can be downloaded freely from http://www.get-articles.com and used on your website or in your ezine so long as the author is credited and their resource box left intact. You should not change any links in the article, and where the article is used on a website it's links should be clickable. Please see our terms and conditions page for more information: http://www.get-articles.com/authors-publishers-terms.php |
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May 22, 2012 © www.Get-Articles.com. All Rights Reserved.