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> Get Articles > Advertising > Why ezine advertising is better than search engines?
Why ezine advertising is better than search engines?
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Dmitry Nanev
dmitryprofit-position.com
Internet Profit Center - Profit-Position
http://www.profit-position.com/free_articles/ezine_vs_engines.htm
The number ONE priority of ezine advertising is that it's
easy to work with. Which can't, in any way, be said about
the search engines:
1. Ezine advertising
The only time you will have to spend with ezine advertising
is for making your ad. After you've made a winner ad all
you have to do is buy ads and sell.
However, I won't lye you that making the winner ad is easy.
It's not. But if you do your homework, read a good source
of information about ezine advertising and make some small
researches you will find out that you now have that killer ad.
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2. Search engines
You will waste pretty much time on developing the winner
keywords. Then you will spend even more time on optimizing
your listings...and better not to talk that you will
literally have to test, research, optimize and
work hard every single day.
Of course search engines, if done all the things above,
can and will drive 100s of visitors every day. However,
do you want to spend all that time on that?
Search engines are expensive, ezine advertising - not:
1. Ezine advertising
If I tell you that you can get 2 solo ads in front of 3000
people would you believe me? And if I continue further and
tell you that a good ad can get as much as 5% - 10%
visitors?! This is about 150 - 300 high targeted visitors
willing to buy.
Remember that if you have a good ad, targeted ezine,
product and sales letter - no matter how much you pay for
ezine advertising you will always at least return your
investments!
2. Search engines
Many of them are free, but if you want them really to work
you will have to pay. The best directory that is proven
to work - Yahoo! will kindly ask you to give them $200.
The free engine Google will charge you too if you want good
position. You see they are all becoming paid. Also imagine
how much money you will spend on information about them,
tools, researches?
Not every starting business will allow to itself
that kind of investments.
And what if they won't get results? Their money have
been wasted - they have failed!
Ezine advertising is fast to use and see results...
search engines aren't:
1. Ezine advertising
As I said above all you have to do is buy your ad and
the next day you do it - you get your visitors.
2. Search engines
Once again as I said above - you will waste much time just
on working with your page. And even more on working with
them. I'm talking about months...many.
And last but first by importance - ezine advertising is
VERY targeted while ezines if not setup properly aren't:
1. Ezine advertising
Let's say you have a product for starting Internet business.
You just go and search for an ezine that is about this.
Easy, isn't it?
2. Search engines
You must think of words that describe this. 'starting
Internet business' is not the solution because there are
many 'big boys' using the same one. So you'll have to
think of a better one. And once again there is no guarantee
that the people who will come from this keyword or
phrase will be interested.
I have many people coming to my site from search engines...
But many of them don't even stay at it... and this is just
because they are not interested in what I'm offering -
bad targeting!
Always with You towards Success!
Dmitry Nanev
Dmitryprofit-position.com
http://www.Profit-Position.com/
*******************************************************
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