Your Ad -- Who Cares? - Get Articles by Denise OBerry |  |
> Get Articles > Advertising > Your Ad -- Who Cares? Your Ad -- Who Cares? Download as PDFDenise OBerry denisewhatspossible.com The Small Business Edge Corp. http://www.whatspossible.com Junk mail. We all get it. And most of it goes straight to the trash can. How do you make sure your marketing piece doesn't end up in the round file? Give it the 'who cares' test. You have approximately five seconds to get your prospect's attention. Make those five seconds count! 1. Start with a grab 'em headline. 2. Follow with a transitional sub headline. 3. Make the body count. 4. Give them a reason to call -- NOW. Your prospects don't care about your company. They care about themselves and how you can fix their problem, make them more comfortable, save them time or money, or relieve their stress. What are your marketing pieces doing for your company? Denise O'Berry helps small business owners identify and execute the steps to grow their business. Find out more at http://www.whatspossible.com How useful did you find this article? This article can be downloaded freely from http://www.get-articles.com and used on your website or in your ezine so long as the author is credited and their resource box left intact. You should not change any links in the article, and where the article is used on a website it's links should be clickable. Please see our terms and conditions page for more information: http://www.get-articles.com/authors-publishers-terms.php |
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