Affiliates: 10 Ways to Improve Credibility and Conversions - Get Articles by Rosalind Gardner |  |
> Get Articles > Affiliate and Associate Programs > Affiliates: 10 Ways to Improve Credibility and Conversions Affiliates: 10 Ways to Improve Credibility and Conversions Download as PDFRosalind Gardner ros123ebusiness.com 123eBusiness.com http://123eBusiness.com Lack of consumer trust is still the biggest obstacle to online sales, and judging by the amount of spam and scams flying about in cyberspace, surfers are right to remain wary. Savvy online shoppers, however, know how to determine a merchant's credibility with onsite information and by asking pertinent questions. Online merchants and their super affiliates anticipate their visitors' concerns and address questions before they arise. In return, these customer-oriented salespeople are rewarded with sales and conversion rates much higher than their counterparts whose focus is elsewhere. Here are 10 ways you too can increase your conversion rates by improving visitors' trust in your sites. HONESTY: Visitors should know exactly what to expect before they get to your site. Dishonest advertising wastes their time and your money. They'll leave without buying, or plans to return. SUPERIOR KNOWLEDGE: Affiliates with high conversion rates usually own the products they sell. First-hand knowledge lends credibility to their personal reviews and sets them apart from the crowd. INVITE FEEDBACK: Testimonials from happy customers are an excellent way to build trust in your product reviews. SELL QUALITY: Complaints, refunds and charge-backs lower your reputation, as well as your revenue. Sell only high-quality products. KEEP DESIGN SIMPLE: Gratuitous animated graphics scream "Webmaster Kindergarten". Focus on your products, not fancy gimmicks. SHOW RESPECT: Broken links, graphics and forms are frustrating. Pop-ups, music and noise are maddening. Respect your visitors' time and space. Make sure your site is free of errors and other annoyances. BE AVAILABLE: Make it easy for visitors to get in touch with you. A highly visible contact link on every page is usually enough to let visitors know that you are readily available. EXPOSE YOURSELF: It's a psychological fact that trust increases with exposure. Stay in touch with your visitors by sending them useful information through your mailing list. STRETCH: Affiliates often receive emails better handled by the merchant partner. Don't ignore those emails. Relaying the message promptly brands you as a professional with both the customer and your partner. GIVE TREATS: Freebies are like chocolate samples. Few folks will turn them down, and your reputation goes up when they're good. As you can see, gaining your visitors' trust is simple. Simply be trustworthy. Incorporate one or all of the above methods and watch your credibility, conversion rates and sales increase. ***************************************** Copyright 2000, Rosalind Gardner, All Rights Reserved Rosalind Gardner is the author of '123eBusiness: A Beginner's Guide to Online Profits' and the 'Net Profits Coach' ezine. Her online success has been profiled in 'Secrets to Their Success' and 'Six Figure Income' magazine. To learn more about how you can build your own lucrative eBusiness, please visit: http://www.123eBusiness.com Email - mailto:ros123eBusiness.com You are welcome to use the article on your site and in your ezine. Please leave information box above intact. Thank you - Rosalind Gardner How useful did you find this article? This article can be downloaded freely from http://www.get-articles.com and used on your website or in your ezine so long as the author is credited and their resource box left intact. You should not change any links in the article, and where the article is used on a website it's links should be clickable. Please see our terms and conditions page for more information: http://www.get-articles.com/authors-publishers-terms.php |
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