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> Get Articles > Affiliate and Associate Programs > Free Ways to Promote Your Affiliate Program

Free Ways to Promote Your Affiliate Program


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Clay Mabbitt
cmabbittaffiliatescreen.com

AffiliateScreen.com
http://www.affiliatescreen.com


After learning of the success many online businesses

have had increasing their sales with an affiliate

program, you decided to follow suit. You hammered out

a compensation plan both encouraging to affiliates and

profitable to your business. You’ve got tracking

software in place. You’ve turned the key in the

ignition of your marketing machine… and nothing’s

happening.



Your army of affiliates can be viewed metaphorically as

a tree. Full grown, it will thrive in rain and

sunshine. Strong changing winds can shake its

branches, but the tree will continue to grow. In the

early seed stage, however, special care is needed if

you want your tree to break through the surface.



You spent a great deal of time, energy, and likely at

least a little money creating your affiliate program.

You need to attract strong affiliates that can rapidly

build your customer base and return your investment.

How can you bring these powerful marketing dynamos into

your camp, ideally without drawing on your already

diminished cash reserves?



1.) Submit to Online Directories

The method that will show the most immediate increase

in new affiliates is listing your program in online

affiliate directories. These reference sites are the

first stop for hungry potential affiliates looking for

the income opportunity that is going to allow them to

quit their 9 to 5 jobs. Many such directories exist,

and obviously some will bring you better results than

others. Since submitting to almost all of these

directories is free, though, get listed on as many as

you can. Here are a few links to submission pages to

get you started, but by no means should you stop with

just these few:



http://www.becomeanaffiliate.com/cgi-bin/add.cgi

http://www.affiliatesoftware.info/joinaffiliatedirectory.php

http://www.affiliatescreen.com/suggest_program.php

http://www.affiliatematch.com/cgi-bin/links/add.cgi

http://www.2-tier.com/cgi-bin/add_url.cgi

http://www.affiliatesdirectory.com/links/add.cgi

http://www.earnfind.com/addprogram-howto.php



2.) Advertise in Your Own Newsletter

Hopefully you’ve been collecting email addresses from

your website and sending a regular newsletter to your

visitors. (If not, read this article:

http://www.zeromillion.com/ebiz/creating-an-email-newsletter.html )

Your newsletter subscribers are a

precious handful of people that have expressed direct

interest in keeping abreast of the latest developments

with your product/service and company. Give them what

they want! You can kick off your affiliate program

with an article in your newsletter explaining the

benefits and encouraging your subscribers to

participate. Your future newsletters can contain short

blurbs about the affiliate program and how it’s

progressing to inform new subscribers and remind your

original readers.



3.) Post to Affiliate Forums and Newsgroups

Approach this method with caution. No one will be

impressed if you post a blatant advertisement or a plea

to join your affiliate program. If you find a forum

that contains such messages, don’t even bother making a

post there. The forum probably isn’t moderated, and

almost certainly isn’t read by many people. The place

to include information about your website and program

is in your profile (and in your signature line if other

posters do so). A serious forum, read by the type of

people you want to have as affiliates, will only

contain posts with relevant and useful content instead

of advertising fluff messages.



How can you add relevant and useful content? The first

step is to read some of the existing posts and get a

feel for the general personality of the forum. At

best, reading old posts will spark questions that can

be turned into relevant posts and generate interested

responses. At worst, you’ll see what’s been talked

about recently, so you don’t make the awkward mistake

of asking a question that was answered a few days ago.



If no topics come to mind after reading old posts, a

possible strategy is to ask for the advice of some

experienced affiliates in how you could improve your

program. You’ll find different ideas on what

constitutes a solid compensation plan, tracking system,

or incentive program. Beyond getting attention for

your program, this is a great opportunity to improve

your program by picking the brains of people who’ve

been in the game longer than you.



This list is obviously not comprehensive, but it

contains a few forums worth investigating:



http://www.ablake.net/forum/

http://iwiz2.richdad.com/jive/application2/forum.jsp?forum=33

http://www.affiliatesdirectory.com/forum/gforum.cgi?forum=7



******************************************************

Copyright (c) 2003 Clay Mabbitt.

Clay Mabbitt writes articles about evaluating online

money-making opportunities. Need in-depth reviews of

the latest affiliate programs? Find them at

http://www.affiliatescreen.com/

******************************************************





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