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> Get Articles > Affiliate and Associate Programs > Free Ways to Promote Your Affiliate Program
Free Ways to Promote Your Affiliate Program
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Clay Mabbitt
cmabbittaffiliatescreen.com
AffiliateScreen.com
http://www.affiliatescreen.com
After learning of the success many online businesses
have had increasing their sales with an affiliate
program, you decided to follow suit. You hammered out
a compensation plan both encouraging to affiliates and
profitable to your business. You’ve got tracking
software in place. You’ve turned the key in the
ignition of your marketing machine… and nothing’s
happening.
Your army of affiliates can be viewed metaphorically as
a tree. Full grown, it will thrive in rain and
sunshine. Strong changing winds can shake its
branches, but the tree will continue to grow. In the
early seed stage, however, special care is needed if
you want your tree to break through the surface.
You spent a great deal of time, energy, and likely at
least a little money creating your affiliate program.
You need to attract strong affiliates that can rapidly
build your customer base and return your investment.
How can you bring these powerful marketing dynamos into
your camp, ideally without drawing on your already
diminished cash reserves?
1.) Submit to Online Directories
The method that will show the most immediate increase
in new affiliates is listing your program in online
affiliate directories. These reference sites are the
first stop for hungry potential affiliates looking for
the income opportunity that is going to allow them to
quit their 9 to 5 jobs. Many such directories exist,
and obviously some will bring you better results than
others. Since submitting to almost all of these
directories is free, though, get listed on as many as
you can. Here are a few links to submission pages to
get you started, but by no means should you stop with
just these few:
http://www.becomeanaffiliate.com/cgi-bin/add.cgi
http://www.affiliatesoftware.info/joinaffiliatedirectory.php
http://www.affiliatescreen.com/suggest_program.php
http://www.affiliatematch.com/cgi-bin/links/add.cgi
http://www.2-tier.com/cgi-bin/add_url.cgi
http://www.affiliatesdirectory.com/links/add.cgi
http://www.earnfind.com/addprogram-howto.php
2.) Advertise in Your Own Newsletter
Hopefully you’ve been collecting email addresses from
your website and sending a regular newsletter to your
visitors. (If not, read this article:
http://www.zeromillion.com/ebiz/creating-an-email-newsletter.html )
Your newsletter subscribers are a
precious handful of people that have expressed direct
interest in keeping abreast of the latest developments
with your product/service and company. Give them what
they want! You can kick off your affiliate program
with an article in your newsletter explaining the
benefits and encouraging your subscribers to
participate. Your future newsletters can contain short
blurbs about the affiliate program and how it’s
progressing to inform new subscribers and remind your
original readers.
3.) Post to Affiliate Forums and Newsgroups
Approach this method with caution. No one will be
impressed if you post a blatant advertisement or a plea
to join your affiliate program. If you find a forum
that contains such messages, don’t even bother making a
post there. The forum probably isn’t moderated, and
almost certainly isn’t read by many people. The place
to include information about your website and program
is in your profile (and in your signature line if other
posters do so). A serious forum, read by the type of
people you want to have as affiliates, will only
contain posts with relevant and useful content instead
of advertising fluff messages.
How can you add relevant and useful content? The first
step is to read some of the existing posts and get a
feel for the general personality of the forum. At
best, reading old posts will spark questions that can
be turned into relevant posts and generate interested
responses. At worst, you’ll see what’s been talked
about recently, so you don’t make the awkward mistake
of asking a question that was answered a few days ago.
If no topics come to mind after reading old posts, a
possible strategy is to ask for the advice of some
experienced affiliates in how you could improve your
program. You’ll find different ideas on what
constitutes a solid compensation plan, tracking system,
or incentive program. Beyond getting attention for
your program, this is a great opportunity to improve
your program by picking the brains of people who’ve
been in the game longer than you.
This list is obviously not comprehensive, but it
contains a few forums worth investigating:
http://www.ablake.net/forum/
http://iwiz2.richdad.com/jive/application2/forum.jsp?forum=33
http://www.affiliatesdirectory.com/forum/gforum.cgi?forum=7
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Copyright (c) 2003 Clay Mabbitt.
Clay Mabbitt writes articles about evaluating online
money-making opportunities. Need in-depth reviews of
the latest affiliate programs? Find them at
http://www.affiliatescreen.com/
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