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> Get Articles > Affiliate and Associate Programs > How Often do you Check Your Affiliate Statistics?

How Often do you Check Your Affiliate Statistics?


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David McKenzie
brisneybrisney.com

Brisney
http://www.brisney.com


Once a month? Maybe once a week?



You should be checking your affiliate statistics at least 5

times a week. If you take the weekend off, then make sure you

check them each Monday through Friday. (What you want to be

checking are number of hits, number of sales and number of

affiliates signed up in the 2nd tier.)



Why?



Here are 3 reasons you need to constantly check your affiliate

statistics:



1. Keep Track of Hits



You want to see if there is a sudden rise or drop in number of

hits each day as this can be a good pointer to either a good or

bad affiliate marketing campaign you are running. Hits lead

directly to sales so a jump in hits should mean a jump in sales.



2. Keep Track of Sales



Did that latest ezine ad you ran lead directly to increased

sales? By not checking your statistics regularly you’ll never

know. By logging in to your affiliate statistics page a number

of times a week you will have a better idea of which affiliate

marketing techniques are leading to sales.



Once you know a particular technique is responsible for

increased sales then you can double or triple your marketing

efforts with this technique.



3. Keep Track of Affiliates



With 2 tier affiliate programs you want to keep an eye on how

many affiliates are signing up under you in the 2nd tier. If

you see a drop off in affiliates one week, you may need to

reinvigorate your affiliate sign up page.



The quality of the affiliate program will determine the level

of affiliate statistics you get.



Some affiliate programs provide you with the direct URL that

each hit has come from. This means you can tell if a hit came

from an ezine ad you ran in another webmasters’ ezine, from a

text ad on your web site or from an email marketing campaign.

This can be a tremendous asset for focusing on those affiliate

marketing tools that are working best.



Don’t just dismiss the affiliate statistics as something that

you might check once a month. Regularly checking your affiliate

statistics is vitally important to being a successful affiliate.



Resource Box

David McKenzie is the author of a new e-book titled “The Facts

You Should Know About Affiliate Programs”

Get a Free 5 Day Email Course

http://www.1sthomebasedbusiness.com





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