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> Get Articles > Affiliate and Associate Programs > How The Affiliate Masters Make Massive Sales

How The Affiliate Masters Make Massive Sales


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Joe Bingham
joenetplaynewsletters.com

NetPlay Newsletters
http://www.netplaynewsletters.com


Everyone involved in Internet marketing knows the names of the

affiliate program masters. Marlon Sanders. Mark Joyner.

Jimmy D. Brown. Terry Dean.



Everyone knows them because at one point or another 95% of

us signed up as an affiliate with at least one of them. We also

know them because these are the guys who have pulled in the

BIG money we all dream about. They've actually done it, and

so we pay attention to what they do.



Well, after having paid attention to these guys for over two

years, I'm ready to spill the beans on their neat little secrets ---

without asking for $49.95 per item or $1000 for the whole

shebang.



Oh, what do I know, you say, I'm not one of them. Maybe so,

and you can discount everything I say if at the end of reading this

you're not sitting there at your computer nodding in agreement.



Time and again, these guys release hot, new products touting

exciting, cutting edge information that's going to revolutionize

Internet marketing. And so it does, for a month or so, until the

next hot, new product comes along.



However, I just want you to keep one thing in mind as we go

along. The main goal of each new product these affiliate masters

produce is NOT to provide the best information possible for the

consumer of that product --- except when the information

provided to the consumer does in fact assist with the main goal.



Don't be so naive people. The sales copy for each and every

marketing information product IS written all about you, the

consumer. They emphasize what you'll gain, how you'll benefit,

and what they'll do for you.



But, the main goal of that product, in truth, has nothing to do

with you. You are simply a means to an end. The main goal of

each and every product introduced by any marketer in any

affiliate program is simply to produce profits, the highest profits

possible, and nothing more.



Think about where the vast majority of their sales come from. Is

it from the sales their affiliates make to others, or from the

affiliates themselves?



It's the affiliates. If you're running an affiliate program, the

money is NOT in what your affiliates accomplish, but in what

your affiliates purchase themselves.



This is only natural, for what are affiliates but repeat customers?



These masters approach you from a slant that appears to be in

your favor. They are going to give you the best information

possible. They are going to give you the chance to make

commissions off of their work. They are going to give you sales

tools, incentives, discounts, their wisdom and experience, and

whatever else you need so that YOU can make BIG money

working online.



But wait, hold on, what are you giving them in return? Your

time, and your contacts.



Anyone who's ever operated a traditional business knows the

answer to this question. What are two of the biggest expenses

involved with running a business?



1. Labor

2. Advertising



As an affiliate what are you providing to the affiliate program

owner again? Your time (labor) and your contacts (advertising).



In other words, when you join an affiliate program, you are

essentially signing up for the privilege of taking two of the

biggest expenses involved in running a business onto your back

and off of theirs!



No wonder these guys can make so much money!



And the more they make, the more they hype up the 'possible

truth' about how much YOU can make! Which just gets

everyone even more excited and escalates everything even

further the next time around.



However, while the picture I just painted makes these affiliate

masters seem downright diabolically evil at this point, that's not

always the case.



Why?



1. A good affiliate program offers its affiliates their own

opportunity for success.



2. If the products involved are not worth the asking price, sales

will falter, affiliates will drop out, and the program will fail.



As an affiliate, you may not be in quite as good of a position as

the owner of the program, but you can produce substantial

profits of your own based off of the same model the affiliate

master uses.



You, too, can use the system available, or better yet create your

own system of contact, to collect your own list of sub-affiliates

and/or consumers.



Still, the keys for your success will be the same as the keys for

the masters' success.



1. You must focus the sales copy for the product toward the

benefit of the consumer. However, just as the affiliate master

realizes his best source of consumers is his own affiliates, you

too must carefully target your sub-affiliates as repeat customers.



2. The best affiliate programs stay in constant communication

with their affiliates based on the premise of helping them to make

sales. What this does IS to educate the affiliates on how to

make sales, but it ALSO keeps them informed of new products

and services so as to solicit their repeat business.



3. You will also be at the mercy of the value of the products

you are selling. Without quality products, repeat sales, the top

source of income for any business, will not occur.



The affiliate masters focus not only on how the end consumer

will benefit from their product, but on how those affiliated with

the company can profit from the consumer.



In essence, every potential consumer is a potential affiliate as

well. And what better way to get someone excited about

purchasing more products than to first excite them on the

prospect of selling them?



Once someone buys a product, offer them the opportunity to

make back the money they just spent, and more, by referring

others to the company.



Then, offer them assistance in making those referrals. Inform

them about other products they can also sell. Send them sales

copy they can use. This not only makes them better salesmen,

but introduces them to other products they may be interested in.



Stay in constant communication in order to keep them motivated

and informed about how to proceed.



This is the way the affiliate masters work. This is the type of

system you must set up if you expect to achieve their level of

success.



However, that's not to say there isn't profits to be gained simply

from the sale of product to consumers without seeking to make

them affiliates as well.



But then, that's a whole other subject best saved for another

article.



----------------------------------------------------------------

*written by Joe Bingham of NetPlayNewsletters.com

For more 'Straight Edge' information about profiting from

Affiliate Programs, download Joe Bingham's FREE e-book

"A Cynic's Guide To Understanding Internet Marketing"

http://www.netplaynewsletters.com Go Now!

----------------------------------------------------------------





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