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> Get Articles > Affiliate and Associate Programs > Make sure Affiliate Programs Credit you for every Sale

Make sure Affiliate Programs Credit you for every Sale


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John Lynch
jjlynch44netscape.net

Marketing Tips
http://www.marketingtips.com/sr/t.x/650274


'Make Sure Affiliate Programs credit you for every Sale'



When joining an affiliate program there are many decisions

you have to make. Unfortunately, few people query what kind

of tracking software the program uses. To overlook this can

prove costly, and means you may never be credited with

5% - 10% of your affiliate sales.



A good affiliate program will use quality affiliate tracking

software that is reliable and tracks all of your sales.

You must make sure that they not only track online sales, but

also sales by phone, fax and mail order. Many companies

only track online, and this means you will lose between

5% - 10% of your sales.



Also, make sure that the affiliate program uses 'cookie

tracking' software to ensure that you will be credited for

sales from people who don't buy the first time they visit

your website, but come back and buy at a later date.



For those of you who don't know what a 'cookie' is.

A cookie is a small piece of information that a web site

puts on your hard drive so that it will remember you

when you return later. This is how cookies can be used to

track visitors to a web site. In this way the affiliate program

will be able to track all the sales from your site, even though

the visitor did not buy on the first visit to the web site.



Many affiliate programs use software that only tracks about

80% of your sales. It has to be said that many of the popular

affiliate companies are guilty of this. So beware big names!

Some companies use tracking software that only pays if the

customer visits your link and buys straight away. If the

visitor returns to your site an hour later... a day later...

week later... and buys, you will not be credited for the sale.

Good 'cookie tracking' software ensures that this never

happens.



So, before you join any affiliate scheme make sure to ask

about the kind of tracking software they use. It could save

you a small fortune in the long term.



© 2002 by John Lynch







-----------------------------------------------------------------

John Lynch is an affiliate of Corey Rudl's Internet Marketing

Centre - http://www.marketingtips.com/sr/t.x/650274

_____________________________________________________________________





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