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> Get Articles > Affiliate and Associate Programs > Rules For Joining An Affiliate Program

Rules For Joining An Affiliate Program


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Bob Brolhorst
bbrolhorstwave5marketing.com

A-1 Internet Marketing Newsletter
http://www.wave5marketing.com/newsletter.htm


Rules For Joining An Affiliate Program October 2001

By Bob Brolhorst



Many webmasters have shared frustration due to constant changes of

affiliate programs that are linked on their sites. It has become very

critical for net entrepreneurs to identify and select trust-worthy

affiliate programs that not only generate revenue but also send commissions

in time. Unfortunately, many net entrepreneurs found victimized because

of some affiliate sponsors suddenly discontinue their programs or change

their pay rates. By applying following rules, you would have more chances

to increase your earnings and minimize your risks from participating in

affiliate programs.



1) One of the most important factors is to determine your revenue level.

Affiliate programs offer commissions from 5% to up to 50%. Which one

will be the right program for you? Naturualy the higher paid commissions

are more attractive but if the product doesn't sell for you then maybe

you need to look at another program. Before signing up with a program ask

for references of others who have joined the program. If it is doing well

then the owner of the business won't mind sharing that information with

you.



2) Choose a merchant that you can trust. You must be smart and careful

on choosing affiliate programs, and make sure you would get paid. It is

highly recommended that you choose programs that are managed by

independent affiliate solution providers such as Commission Junction,

BeFree, and ClickBank. Your paychecks are sent directly by them rather

than merchants themselves.



3) Effective presentation of your affiliate URL links is very important.

It has been proven that a text link is more efficient than a banner or

button placement.



4) Stay focused. Only sign up for programs with similar businesses as

your own. Your program will be more successful if you sell like products.

For example, if you operate a clothing website don't affiliate with a company

that sells garden equipment. It is wise to stay away from non-related subjects,

Remember, it is more effective to select a program that not only adds a new

channel of revenue to your website but also enriches your website content.

The affiliate programs you join should be relevant to your services.



5) After you join a certain affiliate program, sign up for their newsletter.

Most of programs send out updates if there are changes on the program or

commissions. If they discontinue their program, you can quickly remove

their affiliate links off your website. If an affiliate program does not offer a

newsletter to their affiliates, I would suggest that you visit thier site at least

monthly to be aware of any changes in the program.



6) Do not worry about directing your web traffic to your affiliated sites.

The whole purpose of joining affiliate commerce is to make money. As long as

money is generated for you, who cares about where your visitors go after they

made their purchases through your website.



7) Try different programs and marketing methods. Find out what marketing

approach is more effective. Constantly change your promotional tactics and

implement only the best money-making programs. Some of the better affiliate

programs will also offer printed material that they have used succesfully that

will help you increase your sales



8) Know the products that you sell. A number of people signup for programs

just because the commission looks attractive. If you sell some one elses

product know what it can do and how it will benefit your prospective buyers.

Try before you buy. Look for a gaurantee, most legitimate products will come

with one. Get to know the affiliate on a personal basis if possible.





9) Calcualte your earnings on a monthly basis. If an affiliate program does

not generate as much as you expected, then change your marketing approach,

or even remove it from your site and find something worthy.



10) Finally, being a successful affiliate requires a lot of time and commitment.

Once everything is on the right track, you will see that a healthy flow of cash

earnings will pour into to your bank account.



Bob Brolhorst

Wave 5 Marketing

bbrolhorstwave5marketing.com

http://www.wave5marketing.com





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