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> Get Articles > Affiliate and Associate Programs > The Pros and Cons of Earning Money with Affiliate Programs

The Pros and Cons of Earning Money with Affiliate Programs


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Angela Wu
angelaonlinebusinessbasics.com

Online Business Basics
http://onlinebusinessbasics.com/


"I don't have a product. I don't even have a product IDEA!"



This is one of the most common concerns I hear from people

interested in starting a business on the Internet. It's

obvious that you need to sell either a product or a service

in order to make money.



That's where affiliate programs come in. Many beginners

start online by joining affiliate programs; you sell

another company's product or service for a commission.

Affiliate programs are available in practically every

market you can think of. If you want to see what I mean,

visit http://www.associate-it.com/ to view an extensive

list of affiliate programs.



Affiliate programs are a convenient way for people to

get a 'jump-start' online without the time, effort, and

money necessary to create a product of their own. However,

they're not a 'perfect' solution. Here's a list of the

positives and negatives to building an affiliate business...





Negatives to affiliate programs:



- You have to share the profits. You earn a commission,

which typically ranges from a measly 5% to a generous

50%. The rest of the money goes into the company's

pockets.



- You pay all marketing costs. The company is providing

you with a product or service to sell; it's your job to

actually make the sales. This is no easy task, unless

you're a natural-born marketer! You can choose to use

only free methods of advertising... but these methods

aren't necessarily the most effective. Marketing can

get expensive -- and you pay for your own marketing,

regardless of whether or not it results in any sales.



- You can get 'sidelined'. Building an affiliate business

is hard work; if you intend to eventually market a

product of your own, you may find that the affiliate

program is taking up too much of your time.



- You're at the mercy of the company. You rely on them to

pay you on time - or at all. If they decide to change

commission rates (usually to lower them!), you typically

have no say, except to cancel your affiliate contract.

And finally, if the affiliate program decides to close

shop - well, you're simply out of luck.





Positives to affiliate programs:



+ You're free to concentrate on just one thing: marketing.

The affiliate company handles everything else - billing,

inventory, delivery, customer service, and all the other

stuff that goes with the territory. This is one reason

why affiliate programs are so popular; they give you the

opportunity learn how to market online without being

overwhelmed by everything else.



+ Startup costs are lower than if you had your own product.

There are numerous costs associated with the research,

development, and delivery of your own product. When

you run an affiliate business, the only thing you're

responsible for is marketing - and you have the option

of using free methods only.



+ You get a 'head-start' while researching product ideas.

Affiliate programs allow you to sell a product or service

while you're still trying to come up with a product of

your own. That's not to say that they're an 'easy' way

to riches - they're not - but you can learn how to market

while earning an income.



+ Multiple streams of income. A bunch of 'smaller' pay

cheques can really add up! It's even better if you

already have your own product or service and just want

to use affiliate programs to add another stream of

income.





Many people from all walks of life make hundreds or even

thousands of dollars every month through affiliate programs

alone. Affiliate programs aren't perfect, but they provide

a great option for those who are willing and able to put in

the necessary time and effort.



_____



Angela is the editor of Online Business Basics, a practical

guide to building a profitable Internet business on a

beginner's budget. Each issue is packed with valuable

tips and tools to help you to nurture your business to

success! http://onlinebusinessbasics.com/article.html





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