To Buy or Not to Buy? A Money-Making Tip for Affiliates - Get Articles by Angela Wu

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> Get Articles > Affiliate and Associate Programs > To Buy or Not to Buy? A Money-Making Tip for Affiliates

To Buy or Not to Buy? A Money-Making Tip for Affiliates


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Angela Wu
angelaonlinebusinessbasics.com

Online Business Basics
http://www.onlinebusinessbasics.com/


A few days ago, a member of one of my affiliate program

downlines contacted me with this email:



'I've been promoting this product for nearly 5 months

now and I haven't sold anything. I've tried everything

you can think of! I'm about ready to give up. Do you

have any suggestions?'



After looking at his website and a couple of his ads, I

wrote back with a simple question:



'Did you buy the product yourself?'



His answer: No.



Maybe I'm coming from a biased point of view (as his

affiliate sponsor), but to me, it was obvious that he

didn't know the product very well.



Most people don't want to believe it, but one of the best

ways to sell an affiliate product is to *buy the product*,

use it, and then provide a personal testimonial (assuming

it deserves one, of course).



'But that costs money!' some people moan. Yes, it does;

but so does wasted advertising dollars and effort. You're

in business, remember? The phrase, 'you have to spend

money to make money' is well-known for a reason: it's

true.



Oh, you don't have a spend a lot; that's the beauty of

the Internet. But think of it this way: why should your

visitors buy a product that you wouldn't buy yourself?

Investing in the product gives you several advantages

that you can use towards making more sales ...





* You'll have first-hand knowledge of the product or

service, and can answer most questions that come your

way.



* You'll *know* the quality of the product you're selling.

Offer your visitors top-quality products and you'll have

a much better chance of converting them into repeat

customers. That means more money in your pocket!



* You can offer a personal endorsement of the product.

This goes a long way, particularly with those you've

developed a good working relationship with (newsletter

subscribers, for example).





Now I can understand putting off the purchase of an

expensive, high-end product ... but if your affiliate

product is only a few dollars, then why hesitate? Many

people spend far more on advertising than it would cost

them to purchase the affiliate product.



So what can you do if you don't have much money to spare?





* Bite the bullet; buy the product and eat the cost. If

it's only a few bucks it probably won't hurt you.



* Attempt to make a few sales. Invest in the product once

you make enough in commissions to do so.



* Buy the product, eat the cost, and go for some effective

no-cost advertising to offset your investment. For

example, you could swap or barter for website or ezine

advertising.





Can you make good money selling affiliate products without

buying them yourself? Sure. No doubt there are a few

people who do. But most people have trouble selling

*anything* online, let alone a product they know nothing

or very little about. Which path will YOU take?



_____





Angela is the editor of Online Business Basics, an

exclusive newsletter for eBusiness beginners. OBB features

ongoing tutorials on how to build a profitable Internet

business on a shoestring budget. You don't need a million-

dollar budget to be successful! Find out how you too can

join the thousands quietly earning a living online:

http://www.onlinebusinessbasics.com/article.html





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