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> Get Articles > Articles and Article Promotion > How to write an article that sells

How to write an article that sells


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Robert Puddy
webmastersearchenginesecrets.co.uk

Affiliate and Advertising Know-How
http://www.advertisingknowhow.com


How to write an article that sells





This article is going to teach you two things

1 How to write an article that will get you published in other

Enzines. (and get you more traffic).

2 How to structure it so that you pre-sell one of your affiliate

programs, (and make more sales)



step one



Identify a problem or concern of your targeted audience

(see example article below about search engines)



step two



Offer your reader a solution for that concern via one of

your affiliate products.



sample article



One of the things I am constantly asked about is, why doesn't

my content rich website get better placed in the search engines.

I am told that they have followed all the advice about content

rich pages, they have used good metatags, yet still cannot get

into the top 50 never mind the top 10.



Nine times out of ten sites that have good content and should have

ranked higher, fail to reach their higher placement because of the

way they were submitted to the search engines in the first place.



Even with content, good metatags and keywords, you still have to

submit properly and that means not spamming the search engines,

perfectly good web sites have been penalised by the top ten

engines because they submitted to many pages at one go.



You must keep a record of how and when each search engine likes

to be submitted to and this is different for each one.

If you have a 30 page or more web site, this can be a Time consuming

and tedious exercise and so people tend to use submission software,

or services depending on their budget.



The top ten search engines however will detect that it is a

submission service and rank you lower because of it, likewise with

submission software they can detect any multiple submissions

for a single website.



So what's the answer you ask:



current advice is you must hand submit to the top ten search

engines, well I can tell you for a fact you do not have to

hand submit.



what you do need is a program that mimics a web browser.



It is impossible for a search engine to tell the difference if it

is done correctly.



Programs such as submit wolf, and many others to my knowledge

DO NOT mimic a web browser.. The only program I

would recommend for submitting is search engine commando



or in particular the new search engine Commando Pro.



The feature list is far too long to discuss here, but if you want a

serious tool, this is it.



with the advent of new even smarter spider software it is vital that

you keep up to date with the search engine submission rules or you

will be placed in those out of the way pages where nobody but you

goes looking for your site.



End of sample article



What did you notice about the above article

Well first of all I highlighted a problem with search engine

submissions That every webmaster or marketeer has to contend with.



Then I offered them a solution with software that will solve the

problem, I had them saying yes from the very beggining of the article

Yes I have that problem

yes it is tedious hand submitting

yes I would like to automate it if it's safe to do so



Now I have there attention on my product, give them a link at the

end and they will click through to find out more.

Your affiliate merchant is waiting with the hard sales page at the

other end of that link, and you have made some sales.



As a plus this article is heavily laden with keywords and phrases

to attract the search engine spiders, so it will double nicely

as a web page.



******************************************************

To read more on search engine commando, visit

http://www.hotbobs.com/searchengines.htm

while your there subscribe to our ezine

Affiliate Know-how

mailto:subscribehotbobs.com

Article written by Robert Puddy

*******************************************************





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