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> Get Articles > Articles and Article Promotion > How to Write an Article to Promote Your Business

How to Write an Article to Promote Your Business


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Jinger Jarrett
jingerjarrettsmallbusinesshowto.com

SmallBusinessHowTo.com
http://www.smallbusinesshowto.com


Although there are many types of articles you can write to

help you promote your business, i.e. features, interviews,

etc. I'm going to teach you how to write the two easiest

forms of articles that will help you get the sale.



1. Types of Articles



a. Lists



List articles are easy to write because all you have to do

is write down several related items, which becomes your

basic outline, and then write several sentences to explain

each short topic more fully.



An example of this would be an upcoming article I will be

writing called "4 Secrets of the Super Affiliates". In this

article I will tell you the four things that affiliates do

to make more money from their affiliate programs. Under each

topic, I will explain how you can use this item to make more

sales from your affiliate business.



b. How To/Directions In a how to article, you would show

your reader how to do something. This is especially good if

you have a physical rather than a digital product.



A friend of mine, Mac, sells all types of metal polishes. An

excellent way for him to write an article about one of his

products would be to explain the best way to use the

product.



For example, using a soft lint free cloth will give this

result, while a towel will do this.



2. Article Writing Tips



These tips will work regardless of which type of article you

plan to write.



First, make your list of items. If you are writing the how

to/directions article, write it in steps and make sure you

include all of the steps. Test your steps if you have to, to

make sure they work.



Create a title. It could be "4 Ways to...", "How to make..."

etc. Eliminate any items that don't belong.



Type your title and list leaving space for you to flush out

your article. Write several sentences explaining each item.

A good length for any article is about 500 to 750 words. You

don't want to make it too short, but if it is too long, your

reader won't take the time to read it.



If your article includes items you will need, make sure you

include a list at the top of your article, including

measurements, etc.



As Ernest Hemingway would say, use short words, short

sentences, and short paragraphs. This is especially

important online because readers read about 25 per cent

slower.



3. Article Submission



Once you've written your article, you want to submit it for

publication.



There are two ways you can do this.



First, you can search for ezines related to your topic.

Write the editor a personal email explaining what your

article is about. I would also recommend that you paste the

article into the body of the email message, as most people

are hesitant to open an attachment they haven't asked for.



Second, you can submit your articles to article directories.

Here are five that I would recommend. There are many more,

but it is up to you to decide where you want to submit your

articles.



http://www.marketing-seek.com/

http://www.makingprofit.com/

http://www.ideamarketers.com/

http://www.ezinearticles.com/

http://www.goarticles.com/



4. Some final tips



When you submit your article, don't forget to include your

resource box.



Your resource box is no more than 65 characters wide and no

more than 6 lines deep. It is similar to a signature file,

but it also includes information about you, the author of

the article.



Here is an example of the one I will use to submit this

article:





\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\

Jinger Jarrett is the author of the ebook "10 Ways to

Promote Your Business For Free". You can download your own

copy for free by clicking here:

http://www.smallbusinesshowto.com/newsletter.html

\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\



You also want to make sure you include the copyright

information on your article and a word count. This should go

at the top of the article, below the title, or you can put

it after the resource box at the end.



For example:



© By Jinger Jarrett 2003. You have my permission to reprint

this article in your newsletter or on your web site provided

you leave the resource box intact.



Word count: 750



Finally, before you post your articles, or send an editor an

email, read the guidelines on their sites. This is time

consuming, but you only have to do it once, and you have a

better chance of getting your article published.



Target your market with razor like precision, and you'll get

your article published. You'll establish credibility as an

author/business person, and this will increase your sales

because your customers will see you as an expert.



__________________________________________________

Jinger Jarrett is the author of "10 Ways to Promote Your

Business for Free", and the free ecourse, "How to Really

Start Your Business in 30 Days." Get your free copy of her

ebook by subscribing to her newsletter. Send a blank email

to mailto:SBSparabots.com or mailto:SBSecourseparabots.com to get the ecourse.

___________________________________________________





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