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> Get Articles > Articles and Article Promotion > Promote Your Speaking and Coaching with Free Articles

Promote Your Speaking and Coaching with Free Articles


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Judy Cullins
judybookcoaching.com

Book Writing & Marketing Solutions
http://www.bookcoaching.com


How much time do you spend promoting your business? Two

hours out of six? One hour out of six? Maybe not even that

much.



No need to feel guilty. Today, through a simple, yet elegant way

to promote, you can spend only 3-4 hours a week to get your

word out. And you'll reach thousands, rather than just a few.



Guru Peter Drucker said that only marketing and promoting

produce results in business. The rest are costs. I agree. Do you

want better results too?



Some Promotions Work Better than Others



While press releases, book reviews, post cards, business cards,

networking, appearances on radio and TV, and selling products

from the back of the room brought me some success, it was

slow and small. Like you perhaps, I was unsatisfied with the

number of clients. And, it was getting to be too much work to

sell my books.



There must be a better way I thought. I reached out first, to

research how I could promote Online. During that time, I wrote

three eBooks, which I also sell in print. They are quality, with full

content and resources, so they took about 4 months to write. I

learned that print books can actually be sold through eBooks

and other Online promotions. I also got a new client straight from

my emails, and another one from my Web site.



What I learned: Free information is the key.



To set up my virtual marketing machine I gathered e and URL

addresses of ePublishers and Web sites who wanted free

information. I started writing new articles, dusting off old ones.

After subscribing to these ezines, I was allowed to submit. It

took about 4-7 days.



In the meantime, I set up my computer files with articles to

submit, added new publishing addresses into my book so I could

just push a button and send to many thousands of subscribers.



While the saying goes that we should promote 90%, I decided

that I could spend less time on promotion.



I now had my virtual marketing machine. My new Web site's

sales in August were only $75, and by December they were

$2265.



That proved to me that these new efforts were worth their small

time and price (nothing).



I realized that without the right promotion, those useful products,

teleclasses, and services would remain mainly untapped. I

remember the old days when author friends suffered after

spending thousands of dollars and many hours of time—only to

see few results. I wanted to leave that picture behind.



Another advantage of submitting articles to ePublishers is that

you don't have much competition in cyberspace. So many

businesses are Online, and every one of them needs inspiration,

information, and entertainment. Opportunities abound for you

who coach and speak in personal growth, business, career, and

other subjects.



Remember, it's free information that gets people to know who

you are. It turns out it's not who you know, it's who knows you.

Submitting your free articles answer the call.





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