Snowballs Rolling Down a Mountain! (Updated) - Get Articles by Bill Platt |  |
> Get Articles > Articles and Article Promotion > Snowballs Rolling Down a Mountain! (Updated) Snowballs Rolling Down a Mountain! (Updated) Download as PDFBill Platt bplattthephantomwriters.com the Phantom Writers http://www.thePhantomWriters.com FIRST IMPRESSIONS CAN LAST A LIFETIME The very first step in the promotion process is making contact with your potential customer. Once contact is made, it is suggested that you have 30 seconds to get their attention. I personally feel that you have three chances to get their attention. In your first shot, you have less than 2 seconds! That is how long it takes someone to read your Headline. This is usually how much time you are allotted to snag someone's attention even in a radio spot or television ad. Also, in a direct sales call, your prospect may only give you two seconds to get his attention before he/she tunes you out! YOUR SECOND CHANCE TO MAKE A GOOD FIRST IMPRESSION Many volumes have been written on how to write a good headline. These tutorials on writing good headlines can usually apply equally to your radio and tv ads, as well as on your direct sales call. To understand the power of writing a good headline is not the point of this article, so I will move on. Most television ads and radio ads last 30 seconds, so you might have an additional 28 seconds to turn around the contact with your potential client. Even in a direct sales call, you will be given 30 seconds as a rule to dig yourself out, since it will usually take that long for a person to figure out how to get rid of you. In a written ad or article, that same 30 seconds usually amounts to maybe one or two paragraphs of text, at which time your prospect will be drawn into your ad or article, or they will move on to more important matters. YOUR LAST CHANCE TO MAKE THE CONNECTION Your third chance to get your prospects attention materializes only when you have successfully navigated yourself through the first 30 seconds! At this point, you have captured your potential clients attention and they are giving you the opportunity to take them where you would like them to go. EXTENDING THE LIFE OF YOUR MESSAGE There is one technique that you can use which is a proverbial snow ball rolling down a mountain! That technique is to place your business behind your name, and to sell your name through the art of writing Free Reprint Articles. Save your business information for the Resource Box that accompanies every Free Reprint Article. If you would spend the same amount of time that you could potentially spend with a single client in a direct sales situation, and apply that time to writing an article on a subject that people would like to read about, you could realistically be launching your own snowball of Mt. Everest proportions. THE PUBLISHING CYCLE There are thousands upon thousands of publishers out there in the world today. In the old world of publishing, it could take you years to become established enough so that publishers would begin to publish your work. Not only that, it could take months just to get one article to the finished stages that would catch the fancy of the good ol' boy system of publishing. In today's Internet world, there are so many more publishers out there looking for even more content than was needed by the industry as little as five years ago. With the advent of the Internet system of doing things, anyone could become a publisher. With the flood of new publishers, the need for great content exploded as well. Therein lies our greatest opportunity to market ourselves. IN THE PAST In the month of March 2000, I took articles that I had written for my own publications and repackaged them for general distribution. I also took some time to create a couple new articles just to meet this task. In March, I started promoting my articles to other publishers. I spent three solid weeks promoting my articles in the same way that I had been promoting my big newsletter. I asked each publisher who published one of my articles to forward me a copy of their published ezine with my article inside. The publishers who allowed me that consideration gave me the opportunity to track my results. In the month of March, my articles gave me and my newsletter exposure to more than 500,000 readers! In that three week period, I effectively doubled my subscriber base! YEARS INTO THE FUTURE This article, up until this point, was originally written in July of 2000. I called the process *a snowball rolling down a mountain,* because in the months following the release of my first articles my site traffic began to grow exponentially, and my cash register began to ring. Through September of 2000, I had managed to have my message seen in publications reaching over 2 million people! In September of 2001, I took my own advice and shifted the focus of my own business. After much observation and contemplation, I built my new business around the writing and distribution of Free Reprint Articles. I eventually phased out my old business to focus more time on the program that had given me much to celebrate. REAPING THE REWARDS Now, years later, I am still reaping rewards from the first articles that I had written way back in March of 2000 because they continue to be published even today. I believe the reason they continue to be published is because the content of those articles is still as relevent today as it was at the beginning of the new Millenium. There are more than 50 articles in circulation right now promoting my own business. There are hundreds more in my archives that are promoting the businesses of my clients. For the good of my business, my clients are also reaping the rewards of both my writing and distribution activities. One of my ghosted clients had to take a hiatus from the publishing cycle, just so that he could catch up with his new workload. I also have clients that I have helped by distributing the articles that they have written on their own. Cajun Clark was excited when he told me: How useful did you find this article? This article can be downloaded freely from http://www.get-articles.com and used on your website or in your ezine so long as the author is credited and their resource box left intact. You should not change any links in the article, and where the article is used on a website it's links should be clickable. Please see our terms and conditions page for more information: http://www.get-articles.com/authors-publishers-terms.php |
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