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> Get Articles > Articles and Article Promotion > The Power of Free Reprint Articles and the Terms of Reprint

The Power of Free Reprint Articles and the Terms of Reprint


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Bill Platt
bplattthephantomwriters.com

the Phantom Writers
http://thePhantomWriters.com


WRITERS ARE THE PUBLISHER'S AND WEBMASTER'S BEST FRIEND



As a writer of free-reprint articles, I know full well the

intentions of the writer's who make their articles available

to publishers and webmasters as *free* content.



When the game is played correctly, the free web content is able

to provide value to everyone involved. The people who benefit

from the content includes the people who read it, the ezine

publisher who publishes it, the webmaster who posts it on their

website, the advertisers who support the publishers, and the

writers who take the time and initiative to develop the content.



But, when the rules of the game are broken, everyone suffers.





THE BENEFITS OF FREE CONTENT



As writers, we fully appreciate the value gained by everyone

from the distribution of free-reprint articles.



- The End User -



The people who read the content benefit from the knowledge that

is being shared with them. The content usually helps them to

learn something he or she has wanted to learn.



The article might teach someone how to make a tasty Cajun

chili. It might teach someone how to help their children with

the problems that children face everyday. The article might

even teach someone how to overcome the obstacles to owning

and operating a successful online business.



- The Ezine Publisher -



The ezine publisher is constantly under pressure to deliver the

kind of content that their readers want, which is necessary to

attract and keep readers for their publication.



- The Webmaster -



The vast majority of Internet surfers use the search engines

as a starting point on their active hunt for information and

products. Recognizing this fact, webmasters often use free

content to build their keyword ratings in the search engines,

thereby improving upon their chances of being located by

Internet searchers.



The hope is that by providing targeted content to search engine

users, webmasters can bring in people who are ideally suited to

purchasing their products or services.



- The Advertiser -



The advertiser benefits from the free content by having a good

ezine or website on which to advertise their products and

services. The stronger the ezine or website, the more likely

the advertiser's money will provide a good return on investment

for the advertiser.



- The Writer -



Writers honestly do not create content for ezine publishers or

webmasters from a purely altruistic point of view.



In fact, just as the reader, publisher, webmaster and advertiser

do, writers also receive a benefit from the content they create.

Through the *article resource box*, writers also have the

opportunity to create traffic and sales for their own businesses.

The *resource box* is the real reason writers make their content

available to the world.



To protect their own rights, writers usually include a *Terms

of Reprint* with their articles. Hyperlinking URL's is often a

very important component of the writer's *Terms of Reprint*.



*Free-reprint rights* does not mean that there is no cost

involved with using the content --- it only means that their

is no monetary cost for using the content. The actual cost of

using a *free-reprint article* is that the *Terms of Reprint*

must be honored in full.



When a publisher or webmaster breaks the writer's *Terms of

Reprint*, the writer's legal position to seek monetary payment

is assured --- even when the article was released as a

*free-reprint article.*





BASIC TERMS OF FREE-REPRINT



· You must leave the resource box unedited.

· You may not change the recommendations or context of the

body of the article.

· You may not use this article in UCE (Unsolicited Commercial

Email). Email distribution of this article must be opt-in

email only.

· You must forward a copy of the ezine or newsletter that

contains the article inside to the author's email address.

· If you post this article on a website, you must set the links

up as hyperlinks, and you must send the author a copy of the

URL where the article is posted.





WHY THE TERMS OF REPRINT ARE IMPORTANT



Writers are in the same boat as the publisher and webmaster.

They have started their online business for the purpose of

making money from their website. For the writer, the article

that they provide to others provides a small advertisement for

the writer's business in the writer's resource box at the end

of each article. This small advertisement in the resource box

of the article IS the writer's payment for all of his or her

hard work.



Webmaster's spend a lot of their time building links to their

websites for the purpose of promoting their own websites. Yet,

for some reason, some publishers and webmasters think it is

okay to cheat the writer of the same benefit.





THE LINE IN THE SAND



If you are using a free-reprint article in your ezine or on

your website and you are not following the *Terms of Reprint*

to a tee, then you are in violation of those terms and using

the content illegally.





THE BOTTOM LINE



Here is the deal, if you don't honor the *Terms of Reprint*

associated with a free-reprint article, then the writer has

every right to ask for a cash payment from you for the use of

the article. Should you choose to continue to deny payment,

the writer has every right to contact your webhost and make

them aware of your violations of Copyright Law.



Read the *Terms of Service* from your webhost provider --- I

guarantee you that your webhost provider explicitly prohibits

the use of illegally obtained content on your website. Failure

to adhere to the writer's *Terms of Reprint* could realistically

result in your site being shut down by your webhosting provider.



Considering that you could be put out of business by using the

writer's content illegally, wouldn't it make much more sense

to honor the writer's stated *Terms of Reprint*?



Do the right thing. Use our content that we are kind enough to

provide to you, AND make certain that you honor our *Terms of

Reprint* on every point. Your future success could depend on

all of the decisions you make concerning your use of OUR

content, which we are kind enough to make available to you.





MAKE NO MISTAKE



We writer's really do want you to use our content. We want for

you to be successful, and we know that our content can help you

to find the success you are seeking. In our hearts, we really

do have an altruistic nature, but we must watch out for our

own interests also.



The content we develop requires a lot of time and hard work

--- this article alone took more than 12 hours from idea to

fruition. We do need to be paid for our work, even when we

do not require a cash payment for our work.



Hyperlinking the URL's on a website and in an HTML ezine is

very important to our success. It is also important to your

success since your failure to hyperlink could result in your

not being able to use our content, and could even result in

the termination of your online business.



Let us continue to work together in a way that benefits both of

us. We will continue to create the content that will help make

you a success. And you will pay us for our work by including

our resource box with the article and hyperlinking the URL's

in our resource box.



Let's face it. We both need one another. Let us continue to

work together in a way that will continue to benefit all of

us. Do the right thing.





~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~



Bill Platt owns The Phantom Writers, a company committed to

helping people to establish an Internet presence & promote

their businesses through the use of Free-Reprint Articles and

Press Releases. Articles are distributed to 6,000+ publishers

& webmasters as part of the package. http://thePhantomWriters.com

Do you write your own articles? Let us distribute them for you.





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This article can be downloaded freely from http://www.get-articles.com and used on your website or in your ezine so long as the author is credited and their resource box left intact. You should not change any links in the article, and where the article is used on a website it's links should be clickable. Please see our terms and conditions page for more information: http://www.get-articles.com/authors-publishers-terms.php
 

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