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> Get Articles > Articles and Article Promotion > Top Seven Tips for Writing Articles on the Internet

Top Seven Tips for Writing Articles on the Internet


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Judy Cullins
judybookcoaching.com

Book Coaching
http://www.bookcoaching.com/articles.shtml


Top Seven Tips for Writing Articles on the Internet

Judy Cullins © 2003 All Rights Reserved.



Online readers love information, but be sure your information is

crisp, clean, clear and concise.



1. Keep your paragraphs short, even a line or two. Online

readers will ignore long batches of words in long paragraphs,

whether in an ezine or at a Web site. That costs the author a lot

of book sales. Respect readers who want material short and

sweet.



2. Write tips in their correct format. First, use a verb command,

such as "do this." Follow this by the benefits of doing it or by

the cost of not doing it. Then, end with a how-to, Web resource,

book title, or recommended coach. Use this three-sentence

formula to bring the curious to you.



3. Make your heading compelling. If you haven't tested it on

associates, or haven't edited it at least five times, it says

"lackluster." People will delete it or click on to something new.

Which one will you read? "How to Write an Article," or "Sell

300 Books in One Month by Writing a Short Article?"



4. Get to the point quickly-in the title and the first line. Keep

your introduction down to a sentence or two, the same for a

conclusion.



5. Tell your readers what you want them to do. They are waiting

for your magic formula to make them richer, healthier, or enjoy

great relationships. Make your copy strong, clear, and direct.



6. Target your article to your preferred audience. Not everyone

will want your information, so include your audience in the title or

introduction. When you focus your information, you write more

compelling, focused copy that your readers will love. They will

reward you by checking to where your book is sold.



7. Eliminate all superfluous words such as adjectives and

adverbs like "ly" and passive verbs. Because of a lack of effort,

novices ruin their work with sentences full of "is" and "was"

linking verbs instead of bold verbs. Neither books, nor articles

will sell with these "slugs."



Keep these tips in mind, so that your article will attract targeted

potential buyers of your service, your Web site, and your

products.





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