Autoresponders: Clinically Proven To Increase Sales (Part 1) - Get Articles by Adam Kling |  |
> Get Articles > Autoresponders and How To Use Them > Autoresponders: Clinically Proven To Increase Sales (Part 1) Autoresponders: Clinically Proven To Increase Sales (Part 1) Download as PDFAdam Kling adammybizhosting.com MyBizHosting.com http://www.mybizhosting.com Autoresponders: Clinically Proven To Increase Sales (Part 1) by Adam Kling © 2001 http://www.mybizhosting.com http://www.myservlethosting.com You've no doubt heard several reasons why you should use autoresponders in your marketing efforts. But are you aware that there is actually a behavioral trait within most people that causes them to react to autoresponders? Why do they work and how can you use this information to your benefit? You may be familiar with a behavioral analysis called "DISC". It takes a scientific approach to breaking down individual's observable behavior. Each letter in the acronym DISC stands for a type of behavior. What is interesting is to look at where the majority of people fall within this standard. Over 40% of our population falls into the category called Steadiness. Let's look at a few of the characteristics of this type of behavior to see why autoresponders work so well and how to improve their effectiveness even more! Those who fall into the Steadiness category have the following general traits: They value: * harmony * closure * security * structure * loyalty They are: * detail oriented * heavy into gathering information to make decisions * low risk takers Are you beginning to see a pattern? Also, Steadiness types require a certain manner of communication. They need you to be patient, provide a logical approach, show how solutions benefit them, give clear definitions, and eliminate the risk. If we take out the key traits here, we'll see the reason why autoresponders work so well. If written properly automated messages offer structure, detail, risk elimination, show the benefits and - above all - allow the buyer to take his/her time in making the decision without forgetting about you. It is the fact that 40% of the population - the majority - fall into this category that explains the overwhelming response you receive when using well-written autoresponder messages. In Part 2 of "Autoresponders: Clinically Proven To Increase Sales" I'll explain how you can use autoresponders in your business and several simple techniques you can use to make your autoresponder messages work far better. ### Adam is the CEO of MyBizHosting. To view a detailed outline of his services including unlimited FREE autoresponders with every account rush down to http://www.mybizhosting.com now. MyBizHosting also offers a reseller program - Earn money for referring the most flexible and advanced host on the 'Net to your friends, associates and customers. Java fans... be sure to visit http://www.myservlethosting.com . How useful did you find this article? This article can be downloaded freely from http://www.get-articles.com and used on your website or in your ezine so long as the author is credited and their resource box left intact. You should not change any links in the article, and where the article is used on a website it's links should be clickable. Please see our terms and conditions page for more information: http://www.get-articles.com/authors-publishers-terms.php |
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