FOND OF AUTORESPONDERS? WRITE 'EM RIGHT! - Get Articles by Meredith Pond |  |
> Get Articles > Autoresponders and How To Use Them > FOND OF AUTORESPONDERS? WRITE 'EM RIGHT! FOND OF AUTORESPONDERS? WRITE 'EM RIGHT! Download as PDFMeredith Pond wordsmith25hotmail.com No Site Listed http://www.marketing-seek.com Autoresponders are one of the most popular forms of marketing today. The reason for this is a simple one: they work. However, writing a truly effective autoresponder series can frustrating, even for the professional marketer. To come up with an effective series of autoresponders without boring your prospects can be difficult. To help you, here are a few general tips. 1) In my line of work, I see a lot autoresponders. Most of these are one to three pages long, which is generally appropriate for a sales letter. In an autoresponder series, however, keep in mind that your prospects are going to be reading multiple messages from you. Try to keep them each down to about a page and spread the juicy details around a bit. Don't tell them everything at once. 2) Now let's talk content. You'd be wise to try to give your autoresponders some continuity so they hang together well. Start with the basic details of your offer, then gradually reveal more and more. When you start a letter, rehash (very briefly) what you told them in your last letter. At the end of each letter, make sure they stay tuned by enticing them about what they'll find out next time. 3) A word about hype. It can definitely work if you have the right audience and the right product. Feel free to use bold letters, exclamation points, etc., but don't overdo it. The last thing you need is for your prospects to feel that your message is being jammed down their throats. In any case, it might be helpful to use some imagery. Have your prospects imagine how your product or service can enhance their lives or their business. Use vivid words, describe feelings or circumstances, and then tell them how you can help them achieve those things (or how you can help get them out of where they are right now). A well-written, well-targeted series of autoresponders can do wonders for sagging sales. For tips on writing effective copy for autoresponders, see http://www.drnunley.com/copywriting.htm . Meredith Pond is a professional and freelance writer with extensive experience working on the web. Meredith provides writing and editing services to individuals and businesses alike at great prices. See http://www.geocities.com/wordsmith25/MeredithPond.html for details. For instant info on prices and services, send a blank email to mailto:meredithpondgetresponse.com. Contact Meredith directly at mailto:wordsmith25hotmail.com.. How useful did you find this article? This article can be downloaded freely from http://www.get-articles.com and used on your website or in your ezine so long as the author is credited and their resource box left intact. You should not change any links in the article, and where the article is used on a website it's links should be clickable. Please see our terms and conditions page for more information: http://www.get-articles.com/authors-publishers-terms.php |
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