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> Get Articles > Bonuses and Freebies > Why Give Away Free Information

Why Give Away Free Information


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Jill Black
Jblacknetwrite-publish.com

Net Writing and Publishing Success
http://www.netwrite-publish.com


Why Give Away Free Information…



The idea of publishing and giving away free information is

not a new concept. Drug companies, for example, have been

publishing and disseminating free information booklets to

promote prescription drugs for targeted condition such as

diabetes, heart diseases etc for a long time.



The Internet has accelerated this trend. Just as a person

attends a trade show or similar event will collect the free

pamphlets and booklets from each stand these same people

also collect free information and books while browsing on

the web.



This has led to the giving away of the many free newsletters

and books that proliferate on nearly every web site making

this marketing method weaker than in the past as there is

currently too much free information available.



However, people who come to your site still expect to learn

something or take away for information when they leave.



The more free information you can provide the more likely

they are to visit again in the future.



Only high quality information will be read…



As a promotional tool only high quality information

gets read, much like the glossy brochure that provides

a wealth of helpful information that a person is more

likely to read rather than dispose of immediately into

the rubbish bin.



Never use blatant advertising that is nothing more than a

list of products you have on offer with a "buy my products"

message on every page with no real content for the reader

as this will qualify with instant deletion and what could have

become an ongoing relationship with a new potential customer

or client is probably lost forever.



Content is published at web sites and given away for

free for a variety of purposes including…



- To distribute as a promotional tool to generate

traffic to a web site at minimal or no cost - except

for the time involved in producing the material.



- To gain new leads by having people sign up and give

their contact information before receiving the free

offer.



- As a bonus when someone purchases a more expensive

item.



As a marketing tool free information will always be

around so take a look today at your business and decide

how you can best use this tool to increase your profits

by giving something away for free. As they saying goes

“you have to give before you receive” and this is

especially true on the net.



Copyright © 2003 J Black

-----------------------



Jill is a home business person with a portfolio of easy to

operate business ventures and owner of Net writing and

Publishing success a site offering ways to advance your

career or start a home business through writing. This site

can be viewed at:

http://www.netwrite-publish.com





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