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> Get Articles > Branding > Establishing A Professional Image When You Work At Home

Establishing A Professional Image When You Work At Home


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BB Lee
smallbizangelfire.com

SmallBizBits
http://www.angelfire.com/zine/smallbiz


Establishing A Professional Image When You Work At Home

by BB Lee (C)2002







(542 Words)







It is often difficult to appear professional if you are working

out of the home, among noisy children, barking dogs, hungry

spouses waiting for dinner. And certainly many potential

clients express open disdain if they call your home and hear

screaming children in the background while you try to converse

professionally.



It's unfortunate, but many ill informed clients assume that

home based business owners are not as serious about their business

or that their work is not as good as a large company. If the

home based business owner wants to survive in this highly

competitive world he must demand respect and project the image

of a professional business person who is capable of handling

any job, large or small.



Let's tackle a few ways you can appear professional, even if

your office is a small space in the corner of your bedroom. I

am assuming you have a complete computer set-up already. This

would include your computer, printer, scanner, fax.



Purchase an answering machine and use it on a separate telephone

line employed only for business calls. This will establish a

professional image, especially if a client calls and you are

unavailable. Plus, your telephone line will not be tied up with

personal calls for the family.



Or if you prefer, you could opt for voice mail. You can easily

purchase this through your local telephone company. For a modest

fee per month, through your existing telephone number, you can

set up several mailboxes to take messages when you are unavailable.



Another way to project a very professional image is to purchase,

or print up on your home computer, business cards. The information

on your cards should include your name, business name, your title,

address, telephone, fax, email address, URL address, cellular

telephone number. Give these business cards out when ever possible.

These cards will help to remind potential clients of

your services and make it easy for them to contact you.



And of course you will need suitable business stationary to keep

in contact with your clients. If you are on a budget, print up

your own stationary on the best paper you can afford. There are

many inexpensive software programs you can use to handle this

project.



Purchase brochure paper at your local office supply store and

print up your own advertising material with all your contact

information included.



You might also want to establish a one page web-site on the

Internet to serve as an Online business card to potential

clients. Include all the information you've printed on your business

card, plus, a little background information about your company.

Remember to register the site in all the major search

engines.



You live in a residential area and receive a large quantity of

packages. In order to appear professional, plus cut down on the

neighborhood traffic congestion, set up an account at a local mail

drop center. Many of them will give you a professional sounding

address for all your business mail.







====================================================================



BB Lee is Editor/Publisher of SmallBizBits Newsletter.

Practical Advice For All Your Home Business Goals.

Free Business Ebook Package After Sign Up!

http://www.angelfire.com/zine/smallbiz

mailto:Smallbiz-subscribetopica.com



==================================================================





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