Brainstorming - Get Articles by Colin Bates |  |
> Get Articles > Business Ideas > Brainstorming Brainstorming Download as PDFColin Bates colin.batesbuildingbrands.com BuildingBrands.com http://www.buildingbrands.com Brainstorming is a much used, and much abused process. "Let's have a brainstorming session" someone says, and before there are 4-5 ideas out on the table everyone is arguing about the merits of each, evaluating and judging every comment made. It drives us mad, and it should drive you mad too. That's because there are fundamentally two different types of thinking: The first is 'divergent', creative, imaginative, playful, fun and great for generating ideas. The second is 'convergent' analytical, judgmental and a terrible basis for generating ideas (but good, of course, for evaluating ideas). The point is that you can't do both at them same time. Brainstorming is about 'divergent' thinking. It is about being creative, playful, imaginative and having fun, while generating LOTS of ideas very quickly. After you have finished the brainstorming, and after you have 'cooled down' you can put your analytical hat on and evaluate the ideas. During a brainstorming session the basic ground rules should be: Don't criticize Don't interpret Do build on others ideas Do be creative Sounds simple doesn't it! ================================================================== BuildingBrands offers practical marketing 'know how' for business owners and managers. Whether you are a one-man start-up, or already running a medium-sized company, BuildingBrands can help you unlock your potential. http://www.buildingbrands.com ================================================================== How useful did you find this article? This article can be downloaded freely from http://www.get-articles.com and used on your website or in your ezine so long as the author is credited and their resource box left intact. You should not change any links in the article, and where the article is used on a website it's links should be clickable. Please see our terms and conditions page for more information: http://www.get-articles.com/authors-publishers-terms.php |
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