Defining Strategy - Get Articles by Colin Bates |  |
> Get Articles > Business Ideas > Defining Strategy Defining Strategy Download as PDFColin Bates colin.batesbuildingbrands.com BuildingBrands http://www.buildingbrands.com If you look at the text books there are some 'classic' definitions of strategy. Two of the best are: "Strategy is the direction and scope of an organization over the long term: ideally, which matches its resources to its changing environment, and in particular its markets, customers or clients so as to meet stakeholder expectations." Johnson & Scholes Or "Strategic management… is concerned with those long run, fundamental and often irreversible decisions about the company's mission, scale of operations and spread of activities." Bowman & Asch Key to these definitions are the ideas that strategy is long-term, a response to the changing environment and involves fundamental decisions about how to match resources to that changing environment. These are all good criteria for recognizing whether a recommendation is 'strategic' or not. One last academic definition, before we get on to the fun stuff: "Strategy formulation is the development of long range plans for the effective management of environmental threats and opportunities in the light of corporate strengths and weaknesses." Wheelen & Hunger A couple of related quotes and definitions, which are much more fun: "Too much if'n, perhaps,n and maybe'n will never win the battle." Patten "Good strategy does not rely on super tactics - the basis of good strategy is to win without having to rely on tactical brilliance or extra effort." Anon. Interesting point that last one. If you get the strategy right you shouldn't have to rely on brilliant tactics or extra effort. Or, as someone else put it, "doing the right thing is far more important than doing things right". How useful did you find this article? This article can be downloaded freely from http://www.get-articles.com and used on your website or in your ezine so long as the author is credited and their resource box left intact. You should not change any links in the article, and where the article is used on a website it's links should be clickable. Please see our terms and conditions page for more information: http://www.get-articles.com/authors-publishers-terms.php |
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