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New Age Marketing: CATALOG SALES


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Queen Mason
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Never Pay For Advertising Again!
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Word count: 313

Word wrap: 65 characters



New Age Marketing: CATALOG SALES

Copyright 2003, Queen Mason



Catalog marketing can produce streams of income that will last

for years and years!



If you have a line of related products, a catalog of your own

could be one of your best marketing tools. But don't stop there!

There are tens of thousands of firms that send out catalogs

regularly, and your product could be in one or more of them!



Catalog vendors are always looking for fresh new products to

feature in their catalogs. If you have a product that would

appeal to their market, they will consider it for inclusion.

Once your product appears in a catalog - if it sells well -

it could stay in there for years, producing a lasting stream of

income!



Getting your product into a catalog consists of four basic

steps:



STEP 1. Make a list of catalogs featuring items that are related

to your product. The easiest way to find catalog vendors is to

use a directory that lists catalogs, such as the "National

Directory of Catalogs" (published by Oxbridge Communications).

You can find catalog directories in most public libraries.



STEP 2. Call each of the catalog vendors on your list. Find out

how to submit your product for consideration, and get the name

of a contact person.



STEP 3. Write a cover letter to each contact. Introduce your

product briefly and request that it be considered for inclusion

in their catalog.



STEP 4. Prepare a mailing package to send to each of your

contacts. Include your cover letter and an information sheet

with wholesale prices and payment terms. Do not include a sample

unless one was requested.



Although most catalog vendors will require below-wholesale

discounts, the size and frequency of their orders could place

them among your most cherished customers. Remember: If your

product sells well in a catalog, it could produce a stream of

income that will last for years and years!

====================

Queen Mason is president of Red Triangle Enterprises, Inc.,

publisher of "Never Pay For Advertising Again!"

http://www.never-pay.com

mailto:articlesnever-pay.com





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