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> Get Articles > Business Practice > Are Your eBooks Available Off-line?

Are Your eBooks Available Off-line?


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Andres Munoz
adminmybusiness-resource.com

Mybusiness-resource.com
http://www.mybusiness-resource.com/


Please consider my article for publication in your eZine or

website. You are permitted to reprint my article

electronically or in print so long as you include the

resource box. Exact word count 596 words.



Summary: eBooks have evolved tremendously ever since its

inception and will continue to grow as long as independent

publishers continue to write. However growing concerns with

eBooks are its printing capabilities, more and eBooks are

being produced with poor design making for an awful printing

function. Authors must realize that it's not realistic to

expect customers to read a 100-page eBook on a monitor.



Are Your eBooks Available Off-line?

By Andres Munoz



It's a valid question: Can I print your ebook offline and

read it at my leisure? This is the #1 question from eBook

buyers and more and more they are disappointed with eBooks

that don't allow this simple feature. The number one

complaint with eBooks are those with very wide rules and

dark backgrounds that gulp the printers ink cartridges. Wide

rules, unconventional background colors, large fonts and

skimpy content are signs of a poorly designed eBook. These

pitfalls can be easily avoided with careful planning and

attention to detail.



eBook buyers demand a top quality eBook, they visited your

site read the copy and were enticed by all the benefits, so

enticed that they pulled out the credit cards and made the

purchase. As an eBook publisher, don't you think you owe it

to your customers to allow for easy printing? Who has the

time to look at a 100+ page ebook or for that matter a 1000

page eBook on a monitor?



Sensible eBook design is top priority for all eBook

publishers and the printing capability must be taken into

consideration. If the eBook is a 150-page tutorial on ebook

marketing why are you going force the reader to print one

page at a time? The reader finds it incredibly annoying and

most eBook readers are not fooled by the hidden intentions

of using wide margin rules and thin content on each page.



The print capabilities should be improved because it's

simply unrealistic to expect a customer to complete these

books by reading them on their monitor. Therefore, the

ability to print them out is valid customer request.



In addition there is no reason for oversized margins or

skimpy content. Your customers will take this into account

the next time you offer an eBook.



By far the best format for eBooks are PDF documents. A

simple click and the reader will have a printed version of

your eBook to read off line.



A perfect solution to HTML eBooks is POD services or Print

on Demand. You basically offer 2 versions of your eBook,

electronic or book bound. In the ordering process give your

customers the choice of a digital version or hard copy. If

your customer chooses a hard copy only one copy of your book

will be printed for each order. This is known as print on

demand you avoid all the hassles of stocking and shipping.

There are several print on demand services available and

they're all relatively accessible to small time publishers.

A new POD service to emerge and promises to satisfy even the

most demanding customer is from www.ebook-printing.com They

offer a wide range of services at affordable prices. The

initial set-up fee can be easily recouped with just a few

sales of your eBook.



Some other print on demand services include

www.iuniverse.com , www1.xlibris.com and a few others. These

services make a great addition to your business model in

allowing you to offer a more flexible format of your

published work. Offering your customers

flexibility will increase your profits and strengthen your

image.



As an eBook publisher you must take into account every facet

of eBook production including printing.

-----------------------------------------------------------------------

Copyright (c) 2003 Andres Munoz

Andres Munoz is the Editor of MyBiz eZine Newsletter where

he writes about the skills needed for successful internet

marketing and running an on-line business. To subscribe,

visit: http://www.mybusiness-resource.com/ Other articles

are available from Andres Munoz in his FREE eBook, "The

MyBiz Article Collection"

-----------------------------------------------------------------------





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