DDT: Do, Don't Think. Just market - Get Articles by Angela Booth |  |
> Get Articles > Business Practice > DDT: Do, Don't Think. Just market DDT: Do, Don't Think. Just market Download as PDFAngela Booth angelazip.com.au DDT: Do, Don't Think. Just market http:// *Article Use Guidelines* Use in opt-in publications, or on Web sites, but please include the resource box. Please send me a copy, if possible. Many thanks. ** Summary: Your marketing supports your business. Stop marketing, and your business bleeds to death. it doesn't matter what marketing you do, just market. Total words: 750 Category: Small Business DDT: Do, Don't Think. Just market Copyright (c) 2002 by Angela Booth You see funny things when you're walking your dog. A couple of summers ago, late every Sunday afternoon, I'd be out walking my dog and I'd look up to see a sky-writer. Puffs and streaks of white smoke against a blue sky spelled out the name of a local telecommunications company. Every Sunday, for months. I wondered what it was costing them, and whether they were getting results. Guess not. That winter, the telecom went bust in spectacular fashion. Sky-writing's one way to market your business, but what's the best way? The short answer is that there's no best way. Nothing works all the time. Some things work sometimes. Many things work most times. Constant marketing works all the time. So here are my two rules of marketing: * it doesn't matter what you do, just do some marketing every day; and * watch your mental images, because your images control your emotions, and your emotions determine how much energy you'll put into marketing. = It doesn't matter how you market That's a lie. It does matter. If your marketing efforts consist of expensive advertising and gimmicks like sky-writing, you'd better have deep pockets. Ideally, you'll use a mix of paid and free (except for your time, which is in no way free) marketing tools. I'm not going to give you a long list of marketing tools. You can use everything from sky-writing to sticking magnetic letters onto your car. (Check out the Marketing Diary in each week's issue of Creative Small Biz, to see what I'm doing --- http://groups.yahoo.com/group/Creative_Small_Biz/ ) What's important is that you put major time into marketing each day. This is because the results of your marketing take time to kick in. Let's say that you start by sending out a couple of hundred direct mail letters each week. You combine that with making 30 telemarketing calls to businesses each day. You're dogged about this. You don't think about it too much, you just go ahead and do it, because you want your business to be a success, and it is a business, it's not a hobby. You plod on. Your business builds. You add more marketing tools. A small ad in the classifieds section of your daily paper. You write a talk, full of information for other business owners. You call local business groups and give your free talk. You network at these gatherings: you make friends, and hand out business cards. What's the result? Hey --- before you know it--- your business is whizzing along. What did it? Constant, easy-does-it, don't-think- about-it-just-do-it marketing. = Watch your mental images Who's in your head? Two of you. Your brain has two halves, so you're two people. Truly. There's the left brain analytical you, and the right brain creative you. Your right brain has charge of your subconscious mind. And if you sabotage yourself, your subconscious is what's doing it. I found writing exhausting for years. Even thinking about writing made me tired. I dieted, started new exercise programs, gulped vitamin pills, got more sleep. Didn't work. I'd finish a few hours of writing completely worn out. Then an image formed in my mind. The image of a mountain climber, toiling up the rocky slope of a steep, ice-covered mountain. Numb fingers. Aching legs. Deep crevasses on either side of me. That explained the exhaustion. My subconscious equated writing with mountain climbing. So I changed my image of my writer-self. My new image is of a seed-sower, walking along the rows of a tilled field. The field has black, rich soil. I scatter handfuls of seeds from a bag as I stroll along in the warm sun. This new image makes me feel pleasantly relaxed. It works. Writing no longer makes me tired. I'm just ambling along, scattering seeds. If you find marketing difficult, ask yourself what image you're holding of marketing. We all form images via our right brain. The left brain suppresses them (this takes energy) or puts them into words. If you ask yourself, you will get an image. If the image is unproductive, like my mountaineer, change it. So there you have it. Marketing in a nutshell. Only two things to monitor: how often you market, and whether you're sabotaging yourself. Now stop reading and go market your business! ***Resource box: if using, please include*** Author and copywriter Angela Booth crafts words for your business. Words to sell, educate or persuade. Contact her today for a free quote: http://www.digital-e.biz/ Free ezine: Creative Small Biz --- subscribe at: http://groups.yahoo.com/group/Creative_Small_Biz/ ### How useful did you find this article? This article can be downloaded freely from http://www.get-articles.com and used on your website or in your ezine so long as the author is credited and their resource box left intact. You should not change any links in the article, and where the article is used on a website it's links should be clickable. Please see our terms and conditions page for more information: http://www.get-articles.com/authors-publishers-terms.php |
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