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> Get Articles > Business Practice > Double Your Income With This Best Kept Business Secret

Double Your Income With This Best Kept Business Secret


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Leigh Butler
LButlereducationaids.com

Educationaids
http://www.educationaids.com


What is the one element that your business can't survive

without? Here's a clue. Without effective implementation

of this one element, your business is sure to fail.



Is it a great business plan? Is it dynamite web copy that

sells? Is it super products and services for your niche

market? Or is it ...?



And the million dollar answer is ...



Drum roll please. Promotion! Your business can not

survive without promotion.



But, not just a little promoting here and there. I mean

consistent promotion. You should spend at least 80% of

your work time promoting your business.



I'm sure you are asking yourself what I mean by promoting

your business. Advertising and marketing your product or

service. Branding your business name. These are forms of

promotion.



Now I'm sure you are asking yourself why you should spend

80% of your time promoting. Well, how do you expect

customers to find your product or service if you don't

promote?



Just because you have a great product or service and

killer web copy doesn't mean customers are going to come

running to your website to buy.



Oh! And did you realize that a customer sometimes has to

see your promotion up to seven times before they buy?

That's why it is important that you get your message out

over and over again.



Remember this:



More Promoting = More Customers



More Customers = More Sales



More Sales = More Profit



Finding enough time to effectively promote a business can

be difficult, especially for online business owners who

have to balance business management with promoting.



Business management usually includes such tasks as:



*Replying to customer emails



*Answering telephone calls



*Publishing ezines/newsletters



*Reading emails, ezines, articles, and web copy



*Website maintenance



*Finding fresh content, new promotion methods, and new

places to promote



*etc...



From this incomplete list you can see how business

management can easily take up the majority of your time.

But the bottom line is that you need to spend more time

promoting and less managing.



If your business is not doing as well as you would like it

to be doing, you probably need to spend more time

promoting.



I know what you are thinking. How can I spend more time

promoting and less time managing?



Simple. Learn this best kept business secret - Speed

Reading.



Speed Reading is a technique widely used by the offline

business community. Large companies pay thousands of

dollars each year to have their employees trained in Speed

Reading techniques.



Why would large companies invest so much money in Speed

Reading training for their employees? Productivity of

course.



You see, learning Speed Reading techniques allows you to

double or triple your reading speed. That means you

accomplish more in less time.



Business owners know that they and their employees will be

more productive so they don't mind spending the money

since ultimately the increased productivity will lead to

greater profits.



For some reason the online community has failed to embrace

this technique. But if any business owner ever needs to

learn Speed Reading, the online business owner does.



With the constant flow of emails, ezines, and articles

along with the web copy that online business owners must

read each day just to keep up, Speed Reading is a

necessary skill in order to be productive.



If mastered, Speed Reading techniques can essentially

increase the productivity of the online business owner.

Increased productivity simply means spending less time

managing and more time promoting. The increase in time

spent promoting leads to greater profits.



Have you been spending more time managing your business

rather than promoting your business? If so, now is the

time to make the change. Start spending 80% of your time

promoting your business and watch your profits soar.



Speed Reading is a valuable business tool. Master it.

Then use it to your advantage!



----------------------------------------------------------

Want to learn Speed Reading techniques? Leigh can help.

Click here to find out how:

http://hyperTracker.com/go/educationaids/SRAR04/

Subscribe to Leigh's Lifelong Learning newsletter at

mailto:Lifelong_Learning-subscribetopica.com.





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