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> Get Articles > Business Practice > Gender Equality In Business

Gender Equality In Business


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Alvin Apple
alvindrnunley.com

Alvin Apple
http://alvinapple.com


The state of gender equality has vastly improved in the past few

decades. Career, education and business opportunities have

really opened up for women, and we are seeing successful females

in many different situations. But have we truly reached

equality? Even with all the improvements made, the answer is

still, unfortunately, "no."



For every hard-working female executive, there is a working

mother who has been passed over for a promotion. For every

respected female professor, there is an educated woman somewhere

whose knowledge is not being taken seriously. The people who

discriminate against these women may not even be conscious of

the fact that they are doing it. Gender bias is deeply rooted in

our collective psyche, but that is no excuse. We must constantly

remind ourselves to be aware of how we are perceiving and

treating others.



Remember the recent furor over Jane Swift, the pregnant governor

of Massachusetts? Pages and pages of newsprint were devoted to

the debate on whether or not she could be an effective mother

and still run the state. This would never have happened to

a man, not even a single father.



It is amazing to me that, in this new millennium, such basic

gender stereotypes are being perpetuated. Are gender roles so

stamped into our brains that we can't conceive of the fact that a

woman can successfully raise a family while maintaining a high

profile career? Mrs. Swift is probably perfectly capable of

handling both jobs, or at least of delegating responsibility so

that everything is taken care of. Sure she'll be busy, but lots

of very busy men manage to make things work every day without

ever having their qualifications questioned.



As people working in small home-businesses, we can help to make

change in these areas. By stepping out of the brick and mortar

business world we have already effectively said no to corporate

politics. Already, far more women are having success with online

and home businesses than with regular corporations. Just look at

Meg Whitman of Ebay and Abbie Drew of DEMC. Although Meg came

into Ebay later in the game, she has made it the most successful

online retail auction business in the world. Abbie Drew started

from scratch, and now DEMC, the Internet's very first business

ezine, provides advertising and expert small business advice for

hundreds of thousands of people.



This is all great, but why not take it a step further? Take a

stand for gender rights and commit to treating men and women with

absolute equality in all your business dealings. When making a

decision to use someone's services or ask for someone's advice be

open minded. Remember, it's your colleague's track-record,

qualifications and personality that make them the great

businessperson they are, not their gender.



Alvin Apple helps everyday people start businesses they will

enjoy. Then he teaches them how to succeed. Read all his

helpful strategies, including his latest article, "How to Write

the Perfect Classified Ad" at http://AlvinApple.com . Reach Alvin

at 801-328-9006 or alvindrnunley.com.





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