Those Little Things For Big Results - Get Articles by Jeff Neil |  |
> Get Articles > Business Practice > Those Little Things For Big Results Those Little Things For Big Results Download as PDFJeff Neil jeffeditorscolumn.com Editor`s Column http://www.editorscolumn.com Those Little Things For Big Results By Jeff Neil Editor`s Column http://www.editorscolumn.com Sometimes it`s the little things that matter most. My wife often tells me that about our marriage. I`m not exactly sure what she means but I`m guessing that I`m doing something right. Now if what she says is true than marriage and publishing an ezine have more in common than I thought. And sure, why not? They both take work and they both require a special relationship. In a marriage it`s things like an unexpected hug or a simple phone call to say I love you. Those types of little things really bring success. But what about your ezine? Are you doing all those little things to make it a success? The simple but often over looked things? If you use your imagination I`m sure you can come up with a huge list of "little things". But let`s just stick with a few. You don`t have 30 minutes for the whole story do you? What`s your name? Now that`s a strange question. Well... You really want your ezine to stick out and be remembered. Sort of like your memory of the last time you ate liver. But only in a good way. Maybe your grandmother`s home made donuts would have been a better example. I`ll let you decide. Ok. It may be too late to change your ezine name now. But if you have just started think about this. Short is Better. Something that can be remembered. One or two words is great. Once you start getting into the three or more word names you start to blend with every one else. Making Money Online Profiting From Home Internet Cash Waiting Online Money Machine Internet Marketing Secrets I just made those up. But they might be real names. Once all those ezines are in your inbox it gets hard to tell them apart. Minimize this and take a look..... See? One or two word titles stand out. Web Gold - Terry Dean Talk Biz - Paul Myers Always Marketing - Jeff Neil PlanetGram - Frank Garon Trafficology - Wayne Yeager These are real ezines with easy to remember names. No need to beat a dead horse here. So let me repeat that question. What`s "your" name? What do your parents call you? safer yet, What`s on your birth certificate? I`m not going to share what my parents call me so I won`t ask you to. But believe it or not there`s a surprising amount of ezines that never mention a name. No, you don`t have to write your own articles to be remembered. But at least take the credit for your hard work. Let your readers know who you are. Who gave them that great advice. Who told them where to find what they were looking for. That`s your job. Get the pat on the back for it. And yes, there is still one more "little thing" about your name. The FROM block. What is your name? It`s not really webmaster is it? Personally I`ve never met anyone named webmaster. But they send me email every day. Is it all from the same person? Or are there several? It`s not easy to tell without opening the message. So I`m afraid Mr. or Mrs. Webmaster, your email may not get read. Yup, it`s the little things. In a marriage or an ezine. Those things we take for granted can make a huge difference. Make a difference. Let us know your name. © 2001-2002, Jeff Neil, All Rights Reserved. You may publish this article in your ezine and/or web site as long as this resource box is left intact. ======================================================== Article written by Jeff Neil, your Sunday Morning Columnist. Editor`s Column is for the Ezine Editor. Helping you get more subscribers, more readers, and more profit. Visit at: http://www.editorscolumn.com Subscribe at: mailto:EditorsColumninfogeneratorpro.com How useful did you find this article? This article can be downloaded freely from http://www.get-articles.com and used on your website or in your ezine so long as the author is credited and their resource box left intact. You should not change any links in the article, and where the article is used on a website it's links should be clickable. Please see our terms and conditions page for more information: http://www.get-articles.com/authors-publishers-terms.php |
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