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> Get Articles > Copywriting > Don't Attempt To Write Without Them!

Don't Attempt To Write Without Them!


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Linda Elizabeth Alexander
athena6173qwest.net

Write to the Point Communications
http://www.write2thepointcom.com


799 words including resource info.



"Don't Attempt To Write Without Them!"

By Linda Elizabeth Alexander



You're ready to do it. You've accepted an assignment from your

boss, agreed to put together a sales presentation, or were asked

to write a report about last week's meeting results. Where do

you begin? Before you venture off into the land of writing for

your job, be prepared with the items on this checklist.



1. Adjust your attitude.

Writing doesn't have to be like drawing blood. In fact, many

times in business writing, much of the work is already done for

you. Your job may be as simple as rewording or organizing

information that you already have.



2. Quiet.

No matter how much you like your music or AM radio talk show

it is best to work in a quiet spot. Even if you work in a noisy

place like a newsroom or a cube farm, reduce the amount of

noise around you so you can concentrate better. Wear earplugs

if it helps you!



3. Your thinking cap!

Colored markers, pencils, or a large easel pad may help you

with brainstorming. Or, you may find it easier to work with

a team first to generate ideas and then have one person write

the first draft. Whatever works for you, make sure your

brain is in creative mode, not editing/criticism mode.

Creativity comes first; editing and refining later.



4. Eliminate distractions.



Turn off the phone, close your office door, and don't check

your email every 10 seconds. Have your assistant tell

everyone you're in a meeting and you can't see him or her unless

they're dying. For at least 1 hour, work with no interruptions.



5. Computer, pen, scratchpad, or other tools you like.



You may prefer writing longhand; it can help you connect with your

thoughts and emotions. Or, you may be quicker at typing directly

on the computer. Either way, don't expect a perfect draft the

first time. You will be scribbling a lot (or cutting and pasting)

at first.



6. Contact names and phone numbers, etc.



Be sure you have handy a list of people you might need to

talk with to verify information. For example, if you

are writing an article for your company newsletter, you may

need quotes from the CEO.



7. Dictionary and Thesaurus.

The ones that come with the word processor are not sufficient. Get yourself some good old fashioned books, or a

dictionary/thesaurus on CD.



8. Company style guide.

Some companies are very strict about their internal or external

communications. They may have rules about style

(different accepted spellings, for example) so that everybody who

reads your company's literature or correspondence receives a

consistent message about your company. You may lose credibility

with your readers if everything sounds like it came from XYZ

Corporation, except the letter you are writing.



9. The right atmosphere.

If your office doesn't cut it, find a better place. The library

may work. A conference room might provide more space for you

to pace as you're dictating your masterpiece. If you're writing

about your company's manufacturing plant, it might help you

to actually be there while you're writing.



10. Writing is rewriting.

Remember that nobody, even Shakespeare, gets it on the first

try. Your first draft is exactly that - a rough copy, a sketch. Think of it as the equivalent of a doodle when artists paint.

They don't start with the canvas - and neither should you.

Unlike many other jobs, in writing, it's okay to make mistakes

as you go along. Your final draft will be vastly different

from the few sentence fragments you begin with.



Using the checklist items will set you up for a successful

writing session. Have on hand as many of these items as you

can each and every time you sit down to write something --

whether it's a letter to your customers or an annual report.

By keeping all the tools you need in one place, your writing

session will go smoother and will be easier on your stress

level than without them.



============================================================

Linda Elizabeth Alexander is a business writer and marketing

Consultant based in Longmont, Colorado, USA. Improve your

writing skills at work! Subscribe to her FREE ezine, Write to the Point, at http://www.write2thepointcom.com/newsletter.html

================================================================





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