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> Get Articles > Copywriting > Headlines: 8 Deadly Recipes For Creating And Writing Them
Headlines: 8 Deadly Recipes For Creating And Writing Them
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Keir Smith
keirsmith2000yahoo.com
mlbusiness
http://www.mlbusiness.com
"Headlines: 8 Deadly Recipes For Creating And Writing Them"
by
Keir Smith
Are you still stuck in the
mud when it comes to writing
headlines for your products?
Okay think about this for a moment.
The top copy-writers all have one tool
that they all use, no matter what they
are writing about, to create magnificent
headlines time after time.
Likewise they generally like to keep it a
secret among only other top copy-writers.
But today...I'm here to inform you that I know
their secret and I will share it with you
write now!
Ok..grab a pen or pencil..or place this article
somewhere and do not loose it.
Their secret is that they use at least 8
different styles to create their headlines.
Surely you didn't think they just created
this headlines out of the thin air did you?
Well..here are the different styles:
===========
1. Simple:
===========
To use this style simply write your #1 benefit
up front.
Ex: "40% off all store items until July 30!"
==================
2. How-to-Headline
==================
This is my favorite style to write.
This style is used for how to products a lot
because it gets right to the point.
Ex:
How to earn up to $1749.95 a single day quickly
and easy using our wealth creation system that even creates wealth while you sleep!
This is a great way to get over the writing hump
if you are having trouble getting started.
====================
3. Discount Headline
====================
This headline is exactly what it sounds like....
It is the announcement of a sales discount.
People love sales and this is where you give it to them.
Whenever you write one of these always tell
why you are giving them such an awesome deal.
Be honest.
Ex: 50% off everything in stock....we need to clear
out our 2002 inventory to make room for the 2003's
=================
4. News Headline
=================
This headline is used for a new product or a
revolutionary new way of doing things.
I also use it for advertising in newspapers
because it features a news feel to it.
Ex: Announcing: New surefire 10 step secret system
for writing sales letters.
=====================
5. Guarantee Headline
=====================
Simply put your guarantee or offer right up front.
Ex: 100% Guaranteed way to relieve your headaches
right now!
Doing this will often increase your headlines
response.
You can also put your guarantee at the end of your
headline also.
Ex: If your not completely satisfied with our
product then you can get your money no questions
asked!
========================
6. Testimonial Headline
========================
This headline is used when you have a powerful
testimonial for your product or service.
Then you can use it for your headline.
I also like to use them in combination with other headlines also.
Ex: I have made up to $1760.00 on one day using your
incredible system. And have made over $1000 a week
for months. The other programs I have tried only
took my money..but your system truly has helped me
achieve financial freedom" "Thanks Keir"
Mike Thompson Fargo North Dakota.
=====================
7. Question Headline
=====================
One of the best ways to target your market and
to pull out your prospects thoughts is to ask a
very targeted question.
Ex: "Are you tired of barely making ends meet, week
after week and year after year. Have you joined
dozens of mlm opportunities, but have never received a check. Well I will 100% absolutely guarantee that
you will receive a check in 9- days or your money back
no questions asked"
If you are a member of this targeted group then this
headline will hit you like a ton of bricks.
================================
8. Problem and Solution Headline
================================
This type of headline can be EXTREMELY powerful.
You use it to shake your prospects out if their comfort zones and make them feel the pain of their
situation. Then give them your answer.
Show them their painful situation..then show them how
easy it is to receive your solution to the problem.
Here is a short list of peoples fears:
People fear losing, losing sex appeal, losing
friends, losing youth, losing money, losing health,
losing jobs, losing family, or losing their home.
Ex: If you were to lose your job next week...
where will your family be in a month from now?
Here is a 100% guaranteed way to develop a second income in only 5 hours a week.
Well there you go.
Just some of the secrets that SUCCESSFUL copy-writers
use to create eye opening headlines.
Now mind you there are 14 more headline types that
can be used to create even more powerful headlines,
but I think it's fair to say that this should help get
you started for now..
Wouldn't you?
===================
Creator of "Do you know
the 7 Motivational Buying
laws that can keep your sales
sky rocketing every day"
<a href="http://www.mlbusiness.com
">http://www.mlbusiness.com
</a>
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