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> Get Articles > Copywriting > How To Choose A Business Name

How To Choose A Business Name


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BB Lee
smallbizangelfire.com

SmallBizBits
http://www.angelfire.com/zine/smallbiz


How To Choose A Business Name

by BB Lee (c)2002



(500 Words)





Choosing a name for your home business is often a hard

task for many new entrepreneurs. They want a cutesy

catchy name that will get attention. But, alas, that

cute catchy name might sound nonsensical and turn off

potential clients looking for the services of an

established, reliable, professional.



THINK ABOUT IT!



Your business name will have it's own identity.

It's own bank account.

It's own checking account.

It's separate bills.

It's own reputation.



So, in fact you are creating a brand new Identity with it's own'

UNIQUE circumstances. Take this into consideration when choosing

your business name.



Most business experts believe you should choose a name that

expresses what your business is about. Therefore, if your

name is Mike and you are a auto-repair man. You would call

your business "Mike's Auto-Repair Service. Or if your name

is Bonnie and you were a hairstylist,

you might call your business "Bonnie's Hair Design.

Our friend Artie is a free-lance web designer. Who's well

known for his speed and accuracy. A good name for his

business might be "Artie's Rapid Web Design. Any one

reading his business card or Ad

would know immediately what his business is about.



On the other hand you want to select a name that will

not tie you down. Many entrepreneurs start

out in one business area and wind up in another

direction. Say you are like our friend Artie who started out

designing web-sites for new businesses Online. Later on, Artie

decided to teach web design and write ebook tutorials.

Our friend Artie could easily expand his services

and keep the original business name because it was general

enough to fit the new direction his business took.



When you find a perfect name be sure to register it

with state and local offices. This registration is called

DBA. Doing Business As, this protects you from others using

your perfect name and gives you the legal rights

to do business using this business name. Also, make sure

that business name is not already registered to

someone.



Contact your local city and state offices for the correct

procedures and proceed to register your name.



Now, it is completely legal for you to open a bank account,

credit account, arrange for checking accounts, lease

equipment, setup a telephone line under your

new business name.



Let's Review:

-Decide You Want A Professional Name That Gets Attention.

-Select A Name That States Exactly What Your Business Is About.

-Make Sure The Name Allows Business Growth To Other Areas.

-Make Sure The Business Name Is Available.

-Register Your Name With Your Local City And/Or State Office.





-----------------------------------------------------------

BB Lee is Editor Publisher Of SmallBizBits FREE Home Business

Newsletter. Subscribe Now For The Latest Home Business

News And Advice. Visit: http://www.angelfire.com/zine/smallbiz





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