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> Get Articles > Copywriting > How to Generate Innovative Ideas for Writing

How to Generate Innovative Ideas for Writing


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Linda Elizabeth Alexander
lalexanderwrite2thepointcom.com

Write to the Point Communications
http://www.write2thepointcom.com


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1. You include a byline and the article in its entirety, unchanged

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661 words, wrapped at 60 characters per line.



How to Generate Innovative Ideas for Writing

Copyright 2002 Linda Alexander





There is nothing scarier than staring at a blank piece of

paper with a deadline quickly approaching. Whether you're

writing a column, article, or essay, the following ten

techniques will help you find the topic or angle you are

looking for.

1. Read



You can read anything ? a newspaper, book, or milk

carton. Jumping into an environment that already has

lots of ideas in it may lead to new ideas.





2. Surf the Web



Start on your favorite site, and follow random links for

a few minutes until you come to something strange to

you. Reading about something new, unconventional, or

out of your comfort zone will get your brain moving.





3. Seek Help From Coworkers



Two heads are better than one. And three heads are

better than two. Ask some coworkers if you can bounce

ideas off them. As you speak, have them respond with

their own ideas. Soon, you will have several working

topics to write about.





4. Exercise to Stimulate Your Brain



Sitting in front of your computer in your boring

corporate office will drive you nuts. Go for a walk or

to the gym and get moving! The oxygen and adrenaline in

your system will stimulate brain and body will inspire

you to write.





5. Go Somewhere New



Again, sitting between the familiar four walls of your

office is probably what dried up your ideas in the first

place. Go to a park, a museum, the mall, or the gym.

Being in a different environment will stimulate new

ideas.





6. Listen to Music



I don't often recommend listening to music while you're

trying to concentrate. However, immersing yourself in

sound will allow you to free associate. Let your mind

wander off. It may wander into the garden of writing

ideas.





7. Flapoodle



This is Doug Hall's (author of Jump Start Your Brain)

term for an exercise you may have heard of. Put your

main idea in the middle of a blank sheet of paper. Think

of three or four possible topics and branch them off the

main idea. Allow each "branch" of the "tree" to grow its

own branches with related ideas. Soon, you'll have a

messy page filled with lots of useful thoughts.





8. Brainstorm



Get an easel and a group of coworkers together. Shout

out ideas while one person writes them down. Pay no

attention to whether they make sense, are silly,

impossible, or totally unrelated. When the page is full,

sort through the ideas, picking out the ones you like

best.





9. Freewrite Until You Get There



This is the fastest way I know to beat writer's block.

Get out a blank pad of paper, put on some classical

music, and write. Keep the pen moving for a set time,

say, 10 or 15 minutes and write down whatever comes

to mind. Don't think, look back, correct, or delete

anything; just write. At the end of the session, read

what you wrote, underlining anything that jumps out at

you. Use these words to find a topic.





10. People Watch



Go to the mall, an airport, or other crowded place. Take

a seat and watch people go by. Where is that guy with

the green sneakers going? Where does that couple live

and what do they drive? How about those children

running back and forth while their parents pay no

attention? Think up stories for all these people to get

your mind moving. Soon, you'll have several topics to

write about.



Using any or all of these techniques is sure to stimulate

your brain. Keep this list posted somewhere in your office

for the next time you need to invent a topic to write

about.



***

Linda Elizabeth Alexander is a business writer and

marketing consultant specializing in web and sales copy.

Be heard and understood! Subscribe to her FREE ezine,

Write to the Point, for business people who want to be

better writers.

http://www.write2thepointcom.com/newsletter.html

http://www.topica.com/lists/write2thepointcom





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