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How to Generate Innovative Ideas for Writing
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Linda Elizabeth Alexander
lalexanderwrite2thepointcom.com
Write to the Point Communications
http://www.write2thepointcom.com
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How to Generate Innovative Ideas for Writing
Copyright 2002 Linda Alexander
There is nothing scarier than staring at a blank piece of
paper with a deadline quickly approaching. Whether you're
writing a column, article, or essay, the following ten
techniques will help you find the topic or angle you are
looking for.
1. Read
You can read anything ? a newspaper, book, or milk
carton. Jumping into an environment that already has
lots of ideas in it may lead to new ideas.
2. Surf the Web
Start on your favorite site, and follow random links for
a few minutes until you come to something strange to
you. Reading about something new, unconventional, or
out of your comfort zone will get your brain moving.
3. Seek Help From Coworkers
Two heads are better than one. And three heads are
better than two. Ask some coworkers if you can bounce
ideas off them. As you speak, have them respond with
their own ideas. Soon, you will have several working
topics to write about.
4. Exercise to Stimulate Your Brain
Sitting in front of your computer in your boring
corporate office will drive you nuts. Go for a walk or
to the gym and get moving! The oxygen and adrenaline in
your system will stimulate brain and body will inspire
you to write.
5. Go Somewhere New
Again, sitting between the familiar four walls of your
office is probably what dried up your ideas in the first
place. Go to a park, a museum, the mall, or the gym.
Being in a different environment will stimulate new
ideas.
6. Listen to Music
I don't often recommend listening to music while you're
trying to concentrate. However, immersing yourself in
sound will allow you to free associate. Let your mind
wander off. It may wander into the garden of writing
ideas.
7. Flapoodle
This is Doug Hall's (author of Jump Start Your Brain)
term for an exercise you may have heard of. Put your
main idea in the middle of a blank sheet of paper. Think
of three or four possible topics and branch them off the
main idea. Allow each "branch" of the "tree" to grow its
own branches with related ideas. Soon, you'll have a
messy page filled with lots of useful thoughts.
8. Brainstorm
Get an easel and a group of coworkers together. Shout
out ideas while one person writes them down. Pay no
attention to whether they make sense, are silly,
impossible, or totally unrelated. When the page is full,
sort through the ideas, picking out the ones you like
best.
9. Freewrite Until You Get There
This is the fastest way I know to beat writer's block.
Get out a blank pad of paper, put on some classical
music, and write. Keep the pen moving for a set time,
say, 10 or 15 minutes and write down whatever comes
to mind. Don't think, look back, correct, or delete
anything; just write. At the end of the session, read
what you wrote, underlining anything that jumps out at
you. Use these words to find a topic.
10. People Watch
Go to the mall, an airport, or other crowded place. Take
a seat and watch people go by. Where is that guy with
the green sneakers going? Where does that couple live
and what do they drive? How about those children
running back and forth while their parents pay no
attention? Think up stories for all these people to get
your mind moving. Soon, you'll have several topics to
write about.
Using any or all of these techniques is sure to stimulate
your brain. Keep this list posted somewhere in your office
for the next time you need to invent a topic to write
about.
***
Linda Elizabeth Alexander is a business writer and
marketing consultant specializing in web and sales copy.
Be heard and understood! Subscribe to her FREE ezine,
Write to the Point, for business people who want to be
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