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> Get Articles > Copywriting > How To Influence Your Prospect's Mind!

How To Influence Your Prospect's Mind!


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Larry Dotson
bizreportsssnet.com

*FREE* eBook!
http://www.ldpublishing.com


by Larry Dotson



It's important for your sales letter to tap into your

prospect's subconscious mind and trigger their

imagination. It will then create and direct a mental

movie or scene that will persuade them to visit your

web site, subscribe to your e-zine, buy your product,

etc. Their mental imagery will actually influence their

conscious mind and body to take action and buy.



Triggering people's imagination is not like controlling

their mind. Their imagination is being triggered all

day long by TV, pictures, radio, other people, movies,

things they read, etc. People have complete control

over what they imagine. It's not like when you

unconsciously dream every night.



People use their imagination every day. We all con-

jure up thousands of images in our heads. People

use their imagination to solve problems, to rehearse

a future situation, to remember things, to escape

their reality, to mentally practice certain skills, to

brainstorm, etc.



For example, maybe you imagined what you were

going to have for breakfast, lunch or dinner. You

mentally smelled it, tasted it, saw it, felt it or even

heard it cooking. It could have affected you physically

too, your stomach may have started growling, your

mouth may have watered, you may have smiled and

you may have licked your lips. Think about this, the

food you imagined wasn't there, your subconscious

mind didn't distinguish between fantasy and reality.



Do you see how powerful the imagination can be?



Now how about I suggest you visualize something.

Make yourself comfortable. Relax in your chair,

close your eyes and imagine a juicy, tender steak

seasoned to perfection. Take your time. Enjoy the

experience. If you like steaks, you most likely had

some of the same experiences happen to you which

were described above.



The visualization above was open-ended. I just

suggested what to imagine and you did the rest. You

created the mental movie or scene. You used your

inner senses, past experiences and future visuals to

experience it how you wanted to. It happened so

quickly that you weren't consciously aware of it.

I also suggested that you should relax; relaxation is

one of the key ingredients used to open up your

prospect's subconscious mind to be receptive to

your suggestions. People often relax by getting com-

fortable, closing their eyes, wearing loose clothing,

etc.



Sometimes it might be difficult to anticipate which

mental suggestion will trigger your target audience

to buy. You should study, survey and communicate

with them regularly to know which images will

persuade them to order your product. The more

targeted your suggestion, the less distance it needs to

travel to reach their subconscious mind which means

it will persuade them more quickly.



When you trigger your prospect's imagination they

can go into a flow state or zone. It's like when you

are totally focused on a movie or thought and you

don't pay attention to anything else. You have no

time awareness, just like in your subconscious

mind. This flow state can lead them right to your

ordering page!

----

*FREE* eBook! "Hypnotic Sales Letters: 92 Hypnotic

Sales Letter Templates!" Just add your product info

and...BAM! You've just written a hypnotic sales

letter in a few minutes! Visit my site to download it:

<a href="http://www.ldpublishing.com

">http://www.ldpublishing.com

</a>














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