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> Get Articles > Copywriting > Ten Tips to Simplify Your Business Correspondence

Ten Tips to Simplify Your Business Correspondence


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Linda Elizabeth Alexander
lalexanderwrite2thepointcom.com

Linda Elizabeth Alexander
http://www.write2thepointcom.com


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448 words, wrapped at 60 characters per line

Subjects: Business, marketing, professional development







Ten Tips to Simplify Your Business

Correspondence

--By Linda Elizabeth Alexander





You write to express, not to use every word in the

dictionary. Here are ten tips for using those words to

make your writing clearer.



1. Simplify language

Avoid using big or vague words. Use fewer words, but

make them count.



2. Shorten sentences

Business people don't have time to read 10-page letters.

Cut out run-on sentences. Eliminate extra words as long

as it doesn't change the meaning. You can also combine a

short and a longer sentence into one to remove extra

words.



3. Use active voice

Instead of, "A good time was had by all," say, "We had a

good time." This changes the subject from "good time" to

"we." It also puts emphasis on the verb, making the

statement stronger.



4. Use present tense

Stick to the present tense wherever you can. Also make

sure you don't switch tenses in the middle of a

sentence.



5. Use bullets where appropriate

Since people have little time to read, put important

points in a numbered or bulleted list. This makes it

easier to scan so your readers get the meaning without

reading every word.



6. Never use exclamation points in business writing!

Unless you're writing an advertisement or an excited

letter to a friend, skip the wow factor! It doesn't

belong in a memo, report, letter, or other serious-toned

business writing!



7. Eliminate jargon

Avoid it at all costs if your audience will not

understand it. It will be like a foreign language to

them, and your point is to make your writing clearer -

not more complicated.



8. Avoid fragments and one word sentences

A fragment. Is an incomplete sentence. No subject or no

verb. Really.

A complete sentence has both a subject and a verb and

contains at least two words. "She walked" is a sentence

because it meets all three criteria.



9. Proofread your writing

You know to use your spelling and grammar checkers. But

you should also go over your writing yourself -- the

spell checker cannot distinguish between "to" and "too"

or "their" and "there." It can't tell you if you said

"and" where you meant "an." If possible, get somebody

else to read it before handing it in. Two sets of

eyeballs are better than none.



10. Avoid repetition and redundancy!



Use these tips every time you write and you will avoid ten

common mistakes that cloud your writing.



***

Linda Alexander is a business writer and marketing consultant

Specializing in web and sales copy. Be heard and understood!

Subscribe to Write to the Point, a FREE biweekly ezine for

Business people who want to be better writers.

http://www.topica.com/lists/write2thepointcom

http://www.write2thepointcom.com





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