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> Get Articles > Copywriting > The Secret Of Hitting People's Buying Trigger!

The Secret Of Hitting People's Buying Trigger!


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Grady Smith
gradycheap-copy.com

Cheap Copywriting
http://www.cheap-copy.com


It's a fact: You'll never make any real money online unless you

know how to pull someone's buying trigger.



Sure, you may be a whiz at bringing people to your site. Maybe

you're looking at 800 a day. But with that kind of traffic and

the knowledge of how to cock someone's gun and make

them buy -- you can make a very good living online.



So, what's the secret?



1) You've Got To Know Your Audience



What does someone really want that visits your site and takes a

look at your product? Do they want to make money quick? Are they

on a budget, and want to do it with very little investment?

Knowing the specifics of your target is step one to hitting

their buying button.





2) You've Got To Prove You Can Give Them What They Want



Sure, you can say "I'll show you how to make money online", but

that sure doesn't pull my buying trigger.



But if I visited your site wanting to learn how to make money

online without much investment, and you said something like

“I'll show you how to make thousands each week without investing

a dime”, I would become very interested. Specifics directed to

your target audience make the trigger finger itch.





3) You've Got To Create A Mental Picture



Can you tell me how life will be different after I purchase your

product? Can you make it descriptive and excite me?



Which of these works better at exciting you?



"Picture working from home with no boss, no deadlines, and great

money"!



Or...



"Imagine walking in my shoes ... working from a laptop from

anywhere I like in my motor home. No one to tell me I have to go

to work when I don't feel up to it. A couple of hours of simple,

pleasing work that I really enjoy and tons of free time. The

option to stay up late, watch game 7 of the world series, and

then sleeping in until whenever. That's the true freedom of

working from home"!



Which excites you more?



Learn how to pull your prospects trigger by putting yourself in

their shoes. Done right, it's the most effective sales tool

you'll ever find.







About the author:

Grady Smith is offering his FREE ebook "Secrets of

Hard-Hitting Sales Letters" to those wanting to improve

the power of their sales letters. Stop by for your free

copy and for more copywriting tricks, techniques, and

advice. http://www.cheap-copy.com





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