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> Get Articles > Customer Service and Support > Difficult Customers Increase Your Profits

Difficult Customers Increase Your Profits


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Naseem Mariam
naseemmprojectdioxide.com

Project Management Made Easy as 123
http://www.123projectmanagement.com


ABSTRACT: Customers are very savvy and have ready access to

information. They now are more aware of their rights and are willing

to demand excellence. In this context, we should take a positive view

of our difficult and demanding customers and learn from them.



~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

TITLE: Difficult Customers Increase Your Profits

AUTHOR: Naseem Mariam, Project Management Coach

WORD COUNT: 460 words

URL: http://www.123projectmanagement.com/crm-difficult-customers.html

MAIL: mailto:crm06-articlessendfree.com



Conditions of use: This article may be freely published as

long as (1) the article is not altered in any way, (2) the

author information at the end of the article remains intact.

If you use it, please notify mailto:naseemmpm4all.com



~~~~~~~ SIDEBAR ~~~~~~~~~

FREE email course: Better Customer Relationships

Happy Customers Guarantee Your Financial Success

15 Steps to Better CRM (mailto:crmsendfree.com )



~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~



Customers are very savvy and have ready access to information. They

now are more aware of their rights and are willing to demand

excellence. In this context, we should take a positive view of our

difficult and demanding customers and learn from them.



1. Raise your level of professionalism when dealing with stress

inducing customers



a) Separate personalities from issues



b) Deal with the customers on a individual basis depending on

their type: demanding, difficult to please, complaining



c) Demanding: Asking for urgently or peremptorily; Claiming as

just or due



d) Difficult: Hard to do or accomplish; demanding considerable

effort or skill; arduous; Hard to please, satisfy, or

manage; Hard to persuade or convince; stubborn



e) Complaining: Never complains - too submissive, Aggressive

and loud complainer, whiner - always wallowing in self-pity

& blaming others



f) Read my article "Risk Management Reduces Project Fires"



2. Positively handle difficult and demanding customers



a) Difficult customers challenge your firm to raise the "bar of

excellence." Clearing that bar will strengthen your firm's

competitive position and ensure its long-term success.



b) Remember the 4 Personality types of Amiables (Amiables are

relation-ship oriented. They are warm, nurturing individual

who place priority on friendships, cooperative behavior, and

being accepted by others), Analytics (Analytics are thought

oriented. They are logical people who enjoy problem

solving), Expressive (Expressives are socially-oriented.

They are playful, fun loving, and spontaneous. They are

energetic, enthusiastic people who enjoy being the center of

attention.) and Drivers (Drivers are action-oriented. They

are decisive, pragmatic, and efficient. They know what they

want, where they are going, and how to get results.)



c) Amiables tend to use personal opinions in arriving at

decisions and want guarantees of minimal risk. Analytics use

data, systematic approaches, and reflection to arrive at

decisions. Expressives rely on the opinions of others whom

they consider important or successful for decision making.

Drivers prefer brief reading material, working alone or

directing others. Drivers base their decisions on key facts;

they prefer to make their own decisions. They are risk

takers.



3. Build mutual accountability between you and your customers



a) Negotiate interests, needs, and solutions



b) Read my article "Customer-centric Business Strategies"



4. Turn difficult customer interactions into win-win outcomes



a) Resolve conflicts productively



b) Refrain from giving in to customer anger and demands



c) Questions to ask & how to ask them



d) Maintaining your composure and integrity during heated

situations



e) Read my article "5 Steps to Better Manage Your Customers'

Expectations"



The good thing about difficult and demanding customers is that once

you satisfy them, they will be loyal to you for life. In the process

you would also have spruced up your operations a lot to match their

expectations. This in turn will help you provide better quality

products or services.



Related Reading

~~~~~~~



1. "Risk Management Reduces Project Fires"

http://www.123projectmanagement.com/project-risk-management-fires.html



2. "Customer-centric Business Strategies"

http://www.123projectmanagement.com/crm-customer-centric.html



3. "5 Steps to Better Manage Your Customers' Expectations"

http://www.123projectmanagement.com/crm-expectations-management.html



Copyright @ 2003 Project Dioxide Consultants (P) Ltd.



About the author

~~~~~~~~~



Naseem Mariam is the editor of "Management that Soars"

eNewsletter & author of "Project Serenity - How to gain

happiness and peace". Her writings draw life from her

18 years experience as software Project Manager. Let her

guide you towards Faster All Round Success and a Stress

Free, Joyous Life. Her free ebook and Newsletter tell You

How. Subscribe with mailto:projectdioxidesendfree.com

Visit her at http://www.123projectmanagement.com



~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~





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