How To Get A Customer For Life...Guaranteed! Part2. - Get Articles by Roger J. Burke |  |
> Get Articles > Customer Service and Support > How To Get A Customer For Life...Guaranteed! Part2. How To Get A Customer For Life...Guaranteed! Part2. Download as PDFRoger J. Burke webmasteronline-wealth.com Online Wealth http://online-wealth.com Here is my latest article. It may be freely used in ezines, on websites or in e-books, as long as the Resource Box is left intact. I would appreciate notification of where it was used, and if possible, a copy of the ezine or newsletter that it was used in. Please send notification mailto:webmasteronline-wealth.com ----------------------------- The internet's full of freeloaders looking for freebies, right? So, when you get emails that ask for a piece of you, you treat them with some...skepticism? Well, whatever *you* feel, I'll wager you don't feel like parceling out anything for free, unless there's a good reason. At one of my domains (http://rogersreference.com), I get a lot of emails from people constantly looking for help with homophones and homonyms. I love it...can't get enough of it. Occasionally however, I get emails from...wiseguys is the best term I can use...looking to pick up a free copy of one of my ebooks that I have for sale. Note that: it's in full view for sale, and he's asking for it for free. Sheesh! He'll give me a sob story of some sort, and expect me to cough up with a free download. Well, I guess, if you don't ask, you don't get...sometimes. I (nicely) point such types to a free sample or whatever, and leave it at that...get outta my face, OK. But, there are exceptions to every rule, as you know. Just recently, I got an email from a person who'd bought a copy from me a year ago. A fire in the house had destroyed a lot of stuff, and the hard drive had suffered in the heat and smoke. The purchased ebook was on that drive, cooked. "Can you send me a fresh copy...I have no backup! Please!" The anguish sounded genuine; I asked for verification of purchase details. That came back genuine also, matching what I had on file. Problem: that particular ebook was no longer available. I'd taken it off, in favor of a new, updated version. Que faire, as the French would say? I could have said, "Tough bananas, you shoulda hadda backup, OK! Buy this now..." Instead, I seized the opportunity to get a customer for life: I emailed back and said, "That ebook is no longer available. Instead here is the latest version. With such interest in *my* work, I want to make sure *you* have it!" Crazy? I don't think so. Sure, I let go a $23 item that the customer had paid only $10 for, a year back. But, it costs me only pennies to maintain that volume and practically zilch to send it (as you well know). So, where's the pay-off? For starters, I got back a very nice e-card, courtesy of Blue Mountain, with the nicest "Thank You" I've had for many years. Better still, I have that person's trust--and that's gold. *********************************************************** Roger Burke has been involved with computers since 1967, and has managed to break quite a few, over the years. He, and his wife Sherry, are now actively engaged in online self-publishing and promoting specific affiliate programs at http://online-wealth.com . If you have any comments or questions about this article, please send emails to mailto:webmasteronline-wealth.com . Copyright 2002, Online-Wealth. All rights reserved. ************************************************************ How useful did you find this article? This article can be downloaded freely from http://www.get-articles.com and used on your website or in your ezine so long as the author is credited and their resource box left intact. You should not change any links in the article, and where the article is used on a website it's links should be clickable. Please see our terms and conditions page for more information: http://www.get-articles.com/authors-publishers-terms.php |
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