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Responsiveness
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Bill Thomas
queencityconsultantsfuse.net
Responsiveness
http;//www.queencityconsultants.com
The major cardinal sin of doing business is
UNRESPONSIVENESS. Yes, I yelled the word
because it is that important.
That applies to the internet more so than anywhere else
because you are dealing with a non-face, and you can't
read body language or hear voice inflection. Nothing frazzles
me more than someone who is unresponsive. The usual response
to this rudeness is "I've been so busy". Well who gave him
or her a monopoly on busy? Most people doing business on
the net are busy also, and an unresponsive marketer makes
their job that much harder.
My reaction to that is "hey Bud or Sis" "I don't want to
hear it" "Remember me? I'm the customer", "You are
the one wanting my business". "I don't want to hear
your problems, they are not my problems, I got
enough of my own so don't burden me with yours".
You, the customer, have a right to that attitude. So if
you are doing business on the net, remember that
principle. It will serve you well in the future.
When I was in the corporate world, anyone committing this
sin was severely disciplined or terminated. I would not
tolerate unresponsive behavior. Emotionally, I cannot
handle it. Like anyone else, I don't like to be ignored
and that is my reaction to someone who is not
responsive to me. Again.....common courtesy.
How many of you have tried to get an answer out of a
support person for a product you purchased on the net?
How many times has it been days until you got a reply
or a lot of times no reply at all. My advice is, before you
purchase a product, send an email to their support
address and see what happens! If you don't get a
timely reply, don't buy the product, because now you
know how any problems you encounter are going to
be handled.
If you have a product or service you are marketing on
the net, make responsiveness to your customers and
potential customers a priority. Because if you don't
your reputation will precede you, yes, even on this huge
internet, the grapevine travels. Mistakes can be forgiven
.....unresponsiveness cannot be!
I don't care how good your product is. If you don't tend to
the shop, your image will not be good. And image is what
sells your product in this non-face way of doing business.
It boils down to common courtesy or the lack thereof.
There are a lot of banners that will never appear on my
site and the businesses will never be mentioned be-
cause of my knowing their principals have no courtesy
savvy. Their only interest is the cash register dinging,
by hook or crook. There are a lot of them out there.....
a lot!
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Queen City Consultants is owner and publisher of The Write Track
domiciled at <a href="http://www.queencityconsultants.com">http://www.queencityconsultants.com.</a> QCC also
offers a free electronic greeting card service at <a href="http://www.egreetingcards.org">http://www.egreetingcards.org</a>
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