The stock market is still on a wild roller coaster ride. Trust in business is at an all time low. Do your customers still trust
you? Here are seven ways to help you make sure.
1. Go the extra mile. Under promise and over deliver - a time
worn concept that still works every time. Be there for your
customers and show them how reliable you are. It's your actions
that count, not your words.
2. Provide spectacular customer service - every time. Have a
friend or colleague visit your business and provide feedback
from a customer's perspective.
3. Make sure your front and back office work like a well-oiled
machine. Do your front line employees and back office staff tell
your customers the same thing?
4. Manage your customer relationships - return customers take
the least amount of effort - use that to your advantage. Keep
in touch often.
5. Communicate, communicate, communicate - with your employees
and your customers. Nurture those relationships. Ask for feedback
often.
6. Take responsibility. Don't pass the buck. If you can't
personally handle a customer issue, make sure that you hand the
customer off gracefully.
7. Meet commitments. Commitments guarantee that something will
get done. They're also a way to manage the customer's expectations. Make commitments you can keep. A kept commitment builds trust. A missed commitment destroys trust. And once trust is broken, it takes much longer to rebuild.
Denise O'Berry helps small business owners identify and execute the steps to grow their business. Find out more at http://www.whatspossible.com
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