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> Get Articles > Customer Service and Support > The Courage to Care

The Courage to Care


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Wendyl K. Leslie
webmasterservetolead.net

Serve To Lead Leadership Concepts
http://www.servetolead.net


"The Courage to Care"

by Wendyl K. Leslie



I got to poking through some of the old things I'd saved

and came across a wonderful little article from an issue of

"Guideposts Magazine." It's by Arthur Gordon and is titled

"The Rewards of Caring."



He tells the story of how once, as a small boy, he was

witness to a near-tragedy. At the beach, a woman stepped

off a sandbar into deep, swift water and panicked. At least

20 adults in bathing suits watched, apparently paralyzed,

until suddenly a young man ran up, plunged in fully clothed,

and brought the woman out.



As Arthur Gordon described the episode later to his parents,

his admiration for the young man was matched by the

contempt he felt for those who failed to act. She was

drowning, and they didn't even seem to care.



His father looked at him thoughtfully and said, "The world

often seems divided between those who care and those who

don't care enough. But don't judge too harshly. It takes

courage to care greatly."



It does take courage to care, to open your heart and react

with sympathy or compassion or indignation or enthusiasm

when it is easier--and sometimes safer--not to get involved.

But people who take the risk, who deliberately discard the

armor of indifference, make a tremendous discovery: The

more things you care about, and the more intensely you care,

the more alive you become.



Caring or not caring can spell the difference between

success and failure in a job, in a marriage--in every human

relationship. As Emerson said, "Nothing great was every

achieved without enthusiasm." And what is enthusiasm but

passionate caring?



A famous jeweler once sold a magnificent ruby after one of

his salespeople had failed to interest the customer. Asked

how he did it, the jeweler said, "My clerk is an excellent

man, an expert on precious stones. There's just one

difference between us: He knows jewels, but I "love" them.

I care what happens to them, who wears them. The customers

sense this. It makes them want to buy--and they do."



In such cases, of course, caring ultimately brings tangible

reward, but the great philosophers and religious leaders

have always taught this paradox: The most rewarding form of

caring is caring without hope of reward. Fortunately for

mankind, the world is full of people who go quietly through

life performing, as Wordsworth put it, "little, nameless,

unremembered acts of kindness and love."



The volunteer worker at the hospital, the unpaid canvasser

for the community chest, the neighbor who offers to take

care of your children while you settle a new house--such

people have no ulterior motive and expect no recompense.

They act because they care, and their actions--multiplied

my millions--supply the force that keeps the human race

moving upward from barbarism along the path of growth.



There are people who say that if you care too much, you can

get hurt. That's right--you win some, and you lose some.

But the alternative is a pretty bleak and uninteresting

existence.



- - - - - - - - - - - - - - - - - - - -

Recently nominated for the 53rd edition of The Marquis'

Who's Who in America, Wendyl is also the author of Serve to

Lead: Mastering the Leadership Style of Jesus. Wendyl

invites you to visit his website and subscribe to his

weekly journal at: http://www.servetolead.net





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