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> Get Articles > Ebooks and Ebook Writing > 5 Simple Steps to Protect your Digital Downloads

5 Simple Steps to Protect your Digital Downloads


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Priya Shah
contactebizwhiz-publishing.com

EbizWhiz Publishing
http://ebizwhiz-publishing.com


A couple of days ago, I was searching for a popular eBook

online.



Now I'm not going to tell you the name of this eBook

for reasons you'll understand in the next few minutes.



Okay, so here I was, opening Google, entering the name of

the eBook - clicking search, and checking through the first

few pages of search results.



- Forward to Page 5 of Google



I saw a link that looked like a PDF document.



Right click - open in new window



There, in full glory, was the eBook I was searching for!



The complete eBook, mind you, not a trial or demo -

sitting there for the world to download.



And this is a product that sells for over $25 online!!



Obviously I'm not going to tell you the name of the

eBook because it would not be fair to the reseller.



But it just made me realise that one of the reasons digital

theft is so prevalent is simply because... its so EASY!



Don't get me wrong. I don't condone theft of any kind -

digital or otherwise.



But would YOU shell out $25 for a product that everyone

can 'legally' download off the 5th page of Google?



Most people would just shrug their shoulders, hit the

save button and thank their lucky stars.



Result: The opposite of $ KA-CHING $ for the sellers



One of the problems with selling digital products online

is that it is so SIMPLE to do. So now everyone and their

grandmother wants to do it.



But most newbies have no idea that it requires only a

few simple steps to ensure a moderate degree of security

for your downloads.



So here I've outlined the five most BASIC security steps

That anyone selling digital products online must take.



These will take you only a few minutes to do, and you do

not need any special software or programming knowledge.





1. ZIP THAT FILE



The biggest problem arises when sellers store their

downloads as PDF documents, as in my experience

above.



Now you should know that Google, Altavista and many

other search engines can read and list PDF files.



While this may not be a problem for those adding content

to their sites in the form of PDF newsletters and reports,

it also means that you must never store a product you

want to SELL as a PDF file (unless it is in a password-

protected folder).



It gets worse. Google also converts your PDF files into

HTML documents. So ordinary browsers not only have

access to your PDF file, but - horror of horrors - they

can download your SOURCE FILE as well!!



The next logical step is for them to customize it with

their own links, compile it and sell it or give it away.



Result: The opposite of $ KA-CHING $ for the sellers

...AND the author.



A simple way of keeping your files out of the reach of

spiders is to upload them as a zip file. Search engines

cannot look inside zip files (yet) and list their contents.





2. CREATE AN INDEX.HTML FILE



You MUST have an index.html file in EVERY folder. It acts

like a curtain that keeps your files away from prying eyes.



A folder without an index file is like a house without

walls. Everyone can enter and help themselves to the

valuables.



The 'index.htm' file is the default file that opens when

you click on the link here -



http://ebizwhiz-publishing.com/



If you don't create an index.htm or index.html file,

you'd be allowing everyone to directly access the root

directory of the folder where you store your downloads.



Here is a folder I uploaded to show you what happens

when you DON'T have an index file.

http://ebizwhiz-publishing.com/test/



As you can see, all the files stored in it are clearly

visible and ready to download.



And yes, feel free to help yourself - I won't accuse you

of stealing :-)





3. SHOW PEEPING TOMS THE EXIT



You can use a simple script to redirect peeping Toms back

to your home page.



Here's the easiest way to do it using what it called a

"meta refresh tag." Add it between the Header tags like

this.



head

META HTTP-EQUIV="refresh" content="0;URL=http://ebizwhiz-publishing.com"

/head



Just replace my URL with your own in the example above

and paste it into the head of your document (before your

text).



You can see how it works by clicking on the test folder

here.

http://ebizwhiz-publishing.com/redirect/



Now even though you click on the folder URL, you will

be sent to my home page.





4. SPIDER-PROOF YOUR DOWNLOAD PAGES



To prevent search engine spiders from reading and

listing the download pages that link to your eBooks

add the tag below in the head of the document.



This "Robot" tag tells the spider that this page is not

to be spidered or indexed. As a result it should never

show up on a search.



head

META NAME="ROBOTS" CONTENT="NOINDEX, NOFOLLOW"

/head





5. CHANGE YOUR DOWNLOAD LINKS OFTEN



To prevent unscrupulous people from posting your

download links on forums or message boards, change

the folder or file name where you store them from

time to time, even if it means having to change the

download links in your merchant account.



Using these methods will give you a good degree of

satisfaction, knowing that you have taken the most

basic steps to protect your digital valuables - and at

absolutely no cost to you.





If you want greater security and more information on

plugging the security loopholes in your website, you

should take a look at this very revealing report by

Bogdan Ravaru.



The HTML Security Report

http://ebizwhiz-publishing.com/secureport/



_______________________________________________



Priya Shah is the author of "The Genius Guides"

http://geniusguides.com Get her free Course on

Internet Marketing "Be a WHIZ at E-BIZ"

http://ebizwhiz-publishing.com

_______________________________________________





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