Can Your eBook Idea Survive The '5W' Acid Test? - Get Articles by Paula Morrow |  |
> Get Articles > Ebooks and Ebook Writing > Can Your eBook Idea Survive The '5W' Acid Test? Can Your eBook Idea Survive The '5W' Acid Test? Download as PDFPaula Morrow paulaidealmarketingcorp.com Ideal Marketing Corporation http://www.idealmarketingcorp.com Can Your eBook Idea Survive The '5W' Acid Test? by Paula Morrow http://www.idealmarketingcorp.com If you've been cruising the Internet highway for any length of time, you've run across tons of ebooks. They've almost risen to mythical proportions as "the" vehicle for producing unlimited profits. Even with this flooding of the market, the door's still open IF you develop an ebook that's highly targeted, serves a 'want' and delivers quality content. So, you think you've fully analyzed your idea? Think it's a moneymaker? See how it stacks up in the following '5W' acid test, to determine whether it's ready to go or if more development is needed. Here we go: WHO is your audience? Have you determined whether there's a demand? Does it address a problem or want currently being discussed in discussion forums - is there a trend you can cash in on? Check it out now, to make sure your market exists - don't make the mistake of falling in love with an unprofitable topic! For forums discussing Internet marketing: http://www.ablake.net/forum http://www.uni-sol.com/warriors http://www.friendsinbusiness.com/forum http://forums.list-universe.com For Internet marketing plus other markets: http://www.exchangingideas.com WHAT is your markup going to be? 200%? More? What pricing will your market support? Are you pricing it too low/high? For help in this area, an affordable resource is Ken Evoy's 'Make My Price Sell!' manual. Click here for more information: http://myps.sitesell.com/idealmarketingcorp.html WHEN are you planning on launching? Is it a seasonal topic that should be launched at a specific time of year, or is it evergreen? Timing a launch correctly could be critical to your success. WHERE will you promote it? On Pay-Per-Click search engines (go to http://www.pay-per-click-search-engines.com for a complete listing)? With ezine sponsor or solo ads? By writing ezine articles (if you need help on where or how to submit your articles go to eZine Announcer at http://wetrack.it/eza/af.cgi?514 ). Is your killer sales letter ready? If you're not secure in this area, I (and others) strongly recommend Marlon Sander's products. His site: http://www.higherresponse.com WHY should a prospect invest in your ebook instead of your competitors? What's your USP (unique selling proposition)? What does your information or approach offer that others don't? A few other things to keep in mind in order to ensure a profitable ebook: *Select good ebook production software. Make sure it produces ebooks that can be read by BOTH Macintosh and IBM systems. Consider Adobe, since the resulting pdf ebooks can be read interchangeably. You can sign up for a free trial and make a few free ebooks at https://createpdf.adobe.com/index.pl/ Just recognize that not everyone owns IBM; don't leave money on the table by producing, for example, only ".exe" ebooks. * Does your ebook have a strong cover graphic? Visual packaging is critical online. Do it Yourself with eCover Generator (go to http://www.ecovergenerator.com/x.cgi?adminid=814&id=24866 ) or have Vaughan Davidson (the person behind many of the Internet's high-quality ebook graphics) do it for you. His site: http://www.killercovers.com The demand for ebooks and information is still going strong, regardless of whether your target market is cooking, fishing, real estate, wood carving, insurance or something else. Just make sure your ebook idea survives our '5W' acid test, and that it solves a problem and/or fulfills a 'want.' If you do, the profits will follow. ============================================= Paula Morrow is president of Ideal Marketing Corporation. She specializes in p.r., information marketing and creating cashflow systems, plus coaching newbie entrepreneurs on innovative online promotions. Subscribe to IDEALProfits, now read in 12 countries, and receive 5 FREE ebooks! http://www.idealmarketingcorp.com/subscribe.html ============================================== How useful did you find this article? This article can be downloaded freely from http://www.get-articles.com and used on your website or in your ezine so long as the author is credited and their resource box left intact. You should not change any links in the article, and where the article is used on a website it's links should be clickable. Please see our terms and conditions page for more information: http://www.get-articles.com/authors-publishers-terms.php |
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