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> Get Articles > Ebooks and Ebook Writing > How To Set Up Your E-Book Web Site

How To Set Up Your E-Book Web Site


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Milana Leshinsky
milanahelpingfoot.com

First Business Web Site
http://www.firstbusinesswebsite.com


So you have written an e-book. The hardest part is over.



Now it's time to start making money with it. How do you do it?



This article will teach you the mechanics of selling an e-book,

step by step.





1. Web Site



First, you need a web site. To find out how to set up your

very own web site, read this free book called "The Absolute

Beginner's Guide To Starting a Web Site" at

<a href="http://www.firstbusinesswebsite.com/Guide.html

">http://www.firstbusinesswebsite.com/Guide.html

</a>



2. Credit Card Payments



You need to figure out a way to accept payments online -

after all, it's an e-book and when people are ready to order

it, they want a fast and easy way to do so. The easiest and

most cost-efficient way to accept credit card payments is

through a third-party processing company such as

ClickBank.com, iBill.com, and OrderButton.com.



All you do is sign up with one of these companies, set up

your preferences such as the price of your e-book, web address

of your "thank you" page where your customers can download it,

and how you would like to be paid for your sales.



Most companies send you a check every two weeks, though some

may give you an option of direct bank deposit.





3. Uploading E-Book



Now you need to put your e-book on your web site. You

upload it the same way you upload any other file - via

an FTP program such as WS_FTP or CuteFTP. Once it's

on your web server, you have to link to it from your "thank you"

page so customers could download it.



Linking to an e-book is the same as linking to any web

page. You simply specify where your e-book is located (URL),

as shown below:



A HREF="http://www.helpingfoot.com/ebooks/profitsbook.exe"



The above example shows the location of an executable file (I

removed the tag brackets so you could see the actual HTML).

When your customers click on it, they will be asked where

they would like to save it on their computer.



If your book was created as a PDF file, you might want to

tell your customers to right-click on the e-book link and

choose "Save Target As" (MAC users can simply drag the link

on their desktop). This will allow the book to be downloaded

instead of online viewing, which can be quite slow.





4. Protect & Deliver E-Book



One of the biggest e-book authors' concerns is protecting

their books from public downloads. You put so much work and

time into creating it, that you really want it to be profitable.

You don't want it to be downloaded by hundreds of not-paid

users.



You must password-protect your e-book which can be done

in many different ways. Let's look at the most common ways

of protecting your e-book.



a) One password protection. This is done via your hosting

company control panel (my host, Pair.com, offers an

incredibly easy interface for setting up a password) to

protect the files or the directories you want.

You can also install a CGI script that will allow you to do it

from your web browser. See the link below for free

password-protection scripts:

<a href="http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Password_Protection/

">http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Password_Protection/

</a> If you have never installed a CGI script before, then you might

greatly benefit from a "How To Install and Troubleshoot CGI Scripts"

tutorial at <a href="http://www.installcgi.com

">http://www.installcgi.com.

</a>

The above method is quite secure, but there are still some

pitfalls. For example, a customer who purchased your e-book

can send the location of your "thank you" page with the

username and password on it to 20 of his friends.



You might want to manually change the URL of your "thank

you" page and the password on it every 7-14 days, for better

protection. In fact, some people prefer manual changes to

automatic set up because it gives a much better control over it.



The protection methods outlined below make an attempt to

create better and more automated security for your

info-product.



b) Multiple-User Protection. If you would like to allow each

customer to have their own password, then this is the method

you should use. Again, you can do it through your host's

account control panel if available, or install a CGI script

to manage users and passwords. At the link below you can

find a great wealth of such scripts, free or fee:

<a href="http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Password_Protection/

">http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Password_Protection/

</a>

c) Armadillo software protects EXE files. It is a powerful

license manager and software protection system. It can

generate keys for you, just like those you see on Microsoft

CD-ROM disks.

<a href="http://www.siliconrealms.com/armadillo.htm

">http://www.siliconrealms.com/armadillo.htm

</a>

d) Account Manager Lite will automate the multiple-user

protection and user approval. Each person will have their

own login information, and you will be able to track the

number of downloads made from each account. There are

many more excellent features in this program that will

help you automate some time-consuming tasks.

<a href="http://www.cgiscriptcenter.com/acctlite

">http://www.cgiscriptcenter.com/acctlite

</a>

e) Activ E-Book Compiler can be used to create limited and

full editions of your e-book. It allows your customers

to download your e-book before making a purchase. If they

like it, they can order a full version from you. You will

then send them a key that "unlocks" the complete features

of your e-book. I was very impressed by the number of

useful features this software offers. One drawback, though,

is it only creates EXE files which can only be viewed on a

Windows system.

<a href="http://www.ebookcompiler.com

">http://www.ebookcompiler.com

</a>

f) DigiBuy allows you to set up a small web site and sell

downloadable software and e-books. They create a temporary

URL for each customer. This URL will disappear after 24 or

48 hours to keep people from sharing the URL with others.

DigiBuy also handles the entire transaction and sends you

a check each month. This is the safest and most convenient

way of selling digital products, in my opinion.

<a href="http://www.digibuy.com

">http://www.digibuy.com

</a>

Remember, whatever protection method you choose, make

sure your customers can easily access and download your

e-book. Sometimes people get so obsessed with securing

their product that their customers have to jump through

hoops to get to it - not good for somebody who just

sent you their credit card number.



So, now that your web site is set up, online payment system

is in place, and your book is in a safe location, it's time

to start spreading the word about it.



But that's another article :-)



~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Milana Leshinsky is a full time web and the author of

two books: "Create Your First Business Web Site in 10

days" and "65 Instant Web Design Answers".

<a href="http://www.firstbusinesswebsite.com

">http://www.firstbusinesswebsite.com

</a> <a href="http://www.instantwebanswers.com

">http://www.instantwebanswers.com

</a> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~



WORD COUNT: 1,015



WRAP: 65 characters



PUBLISHING: May be published free of charge with

the resource box intact. Would love to know if you

do publish.










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