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> Get Articles > Email List Building > Affiliates Need to 'Capture' the Email Address
Affiliates Need to 'Capture' the Email Address
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David McKenzie
brisneybrisney.com
Brisney
http://www.brisney.com
Feel free to use this article in your ezine and for posting at
your website. Please include the resource box at the end of the
article.
Thankyou
David McKenzie
Affiliates Need to 'Capture' the Email Address
By David McKenzie
One of the secrets to a successful online home based business
is capturing your visitors' email address so you can contact
them again and again. The most effective way to capture email
addresses is by offering a free newsletter, free email course
or free ebook.
For affiliates, capturing the email address is a bit more
difficult, but certainly no less important.
If you resell products or services on your web site this is
done through affiliate links. Quite often your visitor comes
to your site, clicks an affiliate link and leaves; perhaps
never to return again.
You MISS capturing the email address!
So how can you ensure you get that email address?
While you will never capture everybody's email address there
is a way to increase the number of email addresses you do
capture.
You need to redesign your web site and change the focus away
from affiliate programs and towards getting email addresses.
Here are 3 web design techniques you can use immediately:
1. Offer a free newsletter on your home page or entry page and
make the sign up process really easy.
2. Offer a free email course on your home page or entry page.
3. Take the affiliate links OFF your home page. You are much
better putting affiliate links in your newsletter or email
course.
To have a better chance of getting the email address it comes
down to offering your visitors something else before giving
them access to your affiliate links.
The best 'offer' is something for free like a free
newsletter, free email course or free ebook.
Believe me, altering your web site like this does work. I used
to have lots of affiliate links on my home page but not many
sales.
Now, most of the people who purchase through my affiliate
links are already subscribers to my newsletter or my email
courses.
Do not underestimate the importance of this. Redesign your web
site to capture your visitors' email addresses.
Resource Box
David McKenzie is offering a Free Email Course
"5 Tips to Being Successful with Affiliate Programs"
== http://www.1sthomebasedbusiness.com
Click now for your FREE course!
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