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> Get Articles > Email List Building > Affiliates Need to 'Capture' the Email Address

Affiliates Need to 'Capture' the Email Address


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David McKenzie
brisneybrisney.com

Brisney
http://www.brisney.com


Feel free to use this article in your ezine and for posting at

your website. Please include the resource box at the end of the

article.



Thankyou



David McKenzie





Affiliates Need to 'Capture' the Email Address



By David McKenzie



One of the secrets to a successful online home based business

is capturing your visitors' email address so you can contact

them again and again. The most effective way to capture email

addresses is by offering a free newsletter, free email course

or free ebook.



For affiliates, capturing the email address is a bit more

difficult, but certainly no less important.



If you resell products or services on your web site this is

done through affiliate links. Quite often your visitor comes

to your site, clicks an affiliate link and leaves; perhaps

never to return again.



You MISS capturing the email address!



So how can you ensure you get that email address?



While you will never capture everybody's email address there

is a way to increase the number of email addresses you do

capture.



You need to redesign your web site and change the focus away

from affiliate programs and towards getting email addresses.



Here are 3 web design techniques you can use immediately:



1. Offer a free newsletter on your home page or entry page and

make the sign up process really easy.



2. Offer a free email course on your home page or entry page.



3. Take the affiliate links OFF your home page. You are much

better putting affiliate links in your newsletter or email

course.



To have a better chance of getting the email address it comes

down to offering your visitors something else before giving

them access to your affiliate links.



The best 'offer' is something for free like a free

newsletter, free email course or free ebook.



Believe me, altering your web site like this does work. I used

to have lots of affiliate links on my home page but not many

sales.



Now, most of the people who purchase through my affiliate

links are already subscribers to my newsletter or my email

courses.



Do not underestimate the importance of this. Redesign your web

site to capture your visitors' email addresses.



Resource Box

David McKenzie is offering a Free Email Course

"5 Tips to Being Successful with Affiliate Programs"

== http://www.1sthomebasedbusiness.com

Click now for your FREE course!





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