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> Get Articles > Email List Building > "The Lazy Way To Build A Responsive Opt-In Email List"

"The Lazy Way To Build A Responsive Opt-In Email List"


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Adam Kling
adammybizhosting.com

FollowUpMarketer.com
http://www.followupmarketer.com


"The Lazy Way To Build A Responsive Opt-In Email List"

by Adam Kling © 2002 http://www.followupmarketer.com



If you're in business on the Internet to make a profit, then

you're probably aware of how significant a list of prospects

is to your success.



But what if you don't want to spend countless hours each

and every week promoting, writing and managing a continuous

email publication?



Well, here's a relatively-unused strategy you can apply to

nurture a list of prospects who not only trust you, but are

also eager for more of your expertise.



And that's *without* facing the daunting task of writing a

newsletter issue every week, draining valuable hours of your

business day



"What is it?", you ask...



It's simple! You use an autoresponder to store a pre-written

newsletter publication. You can then let the autoresponder

send out the pre-written issues to every one of your

subscribers every week like clockwork.



"But Doesn't This Result in Far More Work?"



At first, yes, it may seem like a lot of work. But the secret

is using your time *wisely*. Sure, you can write an issue each

week... but when time permits, you could set up 3 issues all

at once, thus not needing to write anything for the next three

weeks (assuming you set each issue to go out weekly).



If you have your material to source information from (such

as your own info-products) then this strategy will come in

very handy and free up a lot of your time.



Instead of being forced to write a newsletter issue on a

weekly basis, you can in fact write each issue in your own

time, and simply add it to autoresponder for your subscribers

to receive when necessary.



The best part is that your subscribers always get to read

all of your issues no matter when they subscribe. And after

setting up a certain number of issues, you can decide to stop

writing and follow what I call the "read as I write" routine,

where there is no set interval for future issues.



Of course, you can write an issue every week, but you

may be more comfortable sending out an email whenever you

have something to say, or perhaps a new article to send.



Rmember, despite what the gurus tell you, there are no golden

rules when it comes to developing your email list.



###



Adam Kling is the founder of FollowUpMarketer.com, a

new, user-friendly email marketing service that will follow up

*unlimited* leads and prospects with personalized emails as

many times as you wish. Want to include attachments, send

email broadcasts to your lists, track your responses, and

much more? No problem! Go now to...



http://FollowUpMarketer.com/cgi-bin/track?id=article101





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