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> Get Articles > Email Marketing > 7 Reasons To Advertise With Paid Email
7 Reasons To Advertise With Paid Email
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Timothy Ward
wailinwardyahoo.com
Online promotion & Ad Tips Ezine
http://www.tco2001.50megs.com
You've probably noticed the recent explosion of
new paid-to-read email sites on the Internet.
You've probably also noticed that some of these
sites don't last very long. Why? In a nutshell
-too much competition. Paid email sites make
their money off advertising. With so many other
similar sites out there, it's getting harder and
harder to draw advertisers.
On the other hand this competition creates an
ideal situation for advertisers. Advertisers now
have an enormous selection of paid email companies
to choose from. On top of that, due to the amount
competition, paid email rates are the lowest they
have ever been. So now is the perfect time to
advertise using paid email. But why would you want
to advertise with a paid email company? Listed
below are a few of advantages to paid-email
advertising.
1. Targeted Audience
Most paid email companies allow members to select
the topics they would like to receive emails on.
They are usually allowed to select between 5 or 10
topics or categories. When an you set up a paid
email campaign, you are asked to pick which
category you would like to send your ad to. This
allows you to target the appropriate audience for
your advertising.
2. Quick Results
After you set up a campaign with a paid-email company,
your ad may be mailed out within the hour, and almost
certainly within 24 hours. The company may even
email you and tell you the exact time the mail will be
sent. Anyone who has ever had to wait for days or weeks
for an ad campaign to start, or for a search engine to
review their site, can appreciate quick results.
3. Statistics
Some of the paid-email companies have areas where
you can log-in and check on the stats for your ad.
You can see when your ad began mailing, how many
people have visited your website, and more.
4. Incentive For Members
Members of paid email companies want to receive ads.
They enjoy opening their inbox and seeing a paid
email waiting. The more mails they read, the more
money they make. And the more money they make, the
sooner they will receive a check. So instead of
ignoring your ads, members will be looking for them.
5. Extras
A lot of the existing paid email companies, and even some
of the newer ones, are starting to include extra to lure
advertisers to advertise with them. Some of these extras
include free gifts, bonus advertising, free banner
impressions etc.
6. Discounted Advertising
With competition getting more fierce with every passing day,
paid email companies are trying to find even cheaper ways
for people to advertise with them. With the standard emails
they have pay members a certain amount, so they can't
drop their rates below that price. That is why many of
the companies are coming out with such ideas as Member
Mails (a mail that is sent to all members, but members do
not get paid for reading them), Click-Thru Pages (a page
where members can go and receive a small amount, usually
1 cent or .5 cents, for visiting websites) and other
ideas. Discounted paid email methods can be a great
way to advertise, at a fraction of the usual cost.
7. Guaranteed percentage of visits
Most paid email companies now offer a guaranteed percentage
of visits to your website per campaign. These percentages
range anywhere from 25% to 100%, depending on the campaign
you purchase. For example, let's say you purchase 1000 paid
emails, and you are guaranteed a 50% click thru rate. This
means that you will get 500 visitors to your site, even if
the paid email company has to send your ad to more than
1000 people to achieve that goal.
These are just a few of the reasons why paid email
advertising can be beneficial. For more information
on paid email, as well as links to various paid email
sites, visit: http://www.GetPaidForEmail.com
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Timothy Ward is an author and ezine publisher.
To learn more about his ezine The Online
Promotion & Advertising Tips Ezine (TOPATE) visit:
http://www.linkcounter.com/go.php?linkid=213736
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