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> Get Articles > Email Marketing > Getting help - using mailing lists

Getting help - using mailing lists


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Dianne Reuby
adminfirstwebbuilder.co.uk

First Web Builder
http://www.firstwebbuilder.co.uk


What is a mailing list? It's a discussion group that

converses by e-mail. Mailing lists cover a wide variety of

topics, at all levels. Many lists have a moderator, who will

check posts for suitability before the go out to the list

members.



How do I find and join a list? Many lists are operated

through the Topica, Yahoo and SmartGroups list services.

They all have searchable directories. You can join a list at

the list web page, or by e-mail. To join at the web site,

you'll need to take out free membership of the service

provider. If you join by sending an email, you don't have to

worry about this step. You can find them here:

http://www.topica.com

http://www.groups.yahoo.com

http://www.smartgroups.com



How do I know if the list will interest me? If the list

you're interested in has public archives, you can take a

look before joining. If not, you'll have to join first. If

it doesn't interest you, you can unsubscribe, either at the

site or by e-mail.



How does the discussion work? Lists have three options -

individual, digest, or web-only. If you choose individual,

you'll get an e-mail for every post that is made. Digest

will send you one email a day with all the posts for that

day. Web-only doesn't send any mail - you'll have to log

onto the web site to read. This option is handy if you're

going to be away from your PC, and don't want email piling

up. You can switch between options whenever you want to.



How do I post? Send an email to the posting address - this

isn't the same address that you use to subscribe and

unsubscribe. Check the rules for what you can have in your

posts. Some lists don't allow HTML code, ads in your

signature, or off-topic posts. I hope I don't need to say

that they don't allow bad language, abuse of other members,

or sp*m!



What should I include in my post? Most posts are part of a

thread - just as in a face-to-face conversation. So you may

want to include a quote from a previous post when you reply,

so that people know what you're talking about. This is

helpful to new list members, or for people who've missed

posts while away from their PC.



If you get a digest version, don't just click reply when you

submit a post. This will include a copy of the entire digest

in your post. People who are getting the digest version find

it almost impossible to disentangle the new posts from the

copies of old posts and digests. I've sometimes given up

trying to read some digests, when everyone has copied a

whole thread, and added their post!



Always include a subject - list members won't always be

interested in every post. Digest versions include a

contents list which show the subject. If you're replying to

a previous post, start with RE (for REply), and then the

subject.



Some lists allow off-topic posts. In this case, start your

subject line with the letters OT, and suggest that list

members contact you "off list" - by emailing you direct

rather than posting. This is a courtesy - some lists are

happy to have off topic threads, especially if they will

interest other members. Some lists have a completely

seperate mailing list for off topic stuff.



You may find it helpful to "lurk" for a while - just reading

what other people have to say before making your first post.

This will give you a feel for the list and its' rules. You

may like to use your first post to introduce yourself - that

way, people know that you're new, and will make allowances

for any posting errors you may make.



I've found mailing lists invaluable in getting help with new

software and hardware, exchanging information about my

business interests and hobbies, for getting advice before

making a purchase or choosing goods, and meeting people from

around the world with similar interests.



***********************************************************



Dianne Reuby is co-author of the e-book "First Website

Builder". Dianne created and runs the First Web Builder

site, dedicated to providing ebooks and tips for new

webmasters.

Visit FWB at http://firstwebbuilder.co.uk/

A HREF="http://firstwebbuilder.co.uk/" AOL /A



***********************************************************





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