How To Make You Email Stand Out From All The Junk - Get Articles by David Coyne |  |
> Get Articles > Email Marketing > How To Make You Email Stand Out From All The Junk How To Make You Email Stand Out From All The Junk Download as PDFDavid Coyne 20o11jks02sneakemail.com No Site Listed http://www.marketing-seek.com How To Get Your Email To Stand Out From All The Junk by Dave Coyne We know that email marketing is a cheap method to reach our customers, prospects and subscribers. However, the increasing amount of unsolicited commercial email is clogging up the inboxes of everyone. So how do you improve the chances of making your email stand out from junk mail? (And I’m assuming you’re not sending out unsolicited email. If you are, shame on you.) First, you want to make it easy for your subscriber or prospect to quickly identify that it’s from someone they know -- “you.” --Make sure that your “From” line uses your full name rather than something generic like “Webmaster.” You want to burn your name into your prospect’s mind. A webmaster could be anyone. --Never use ALL CAPS in your subject line --Don’t use an exclamation mark “!” either. --Use the same phrase repeatedly in the subject line whenever you send an email. For example, in my ezine, I use my initials DC in the subject line: “DC Web Success Ezine.” So if you’re creating an ezine make sure you use the title consistently. --Put your prospect or subscriber’s name in the subject line, e.g. “Susan, Get This Special Report.” (This is easy to do if you use an autoresponder. Get one at http://www.GetResponse.com ) --Spend time on creating an attention grabbing subject line that will entice the reader to open the email, it’s as an important as creating a headline for an ad. But be careful not to use words (such as Free) that could target your email by anti-spam software. --Write two or three compelling subject lines. Then divide up your “Opt in” mailing list and test to see which subject line gets the most response or clickthroughs. Apply these techniques and you stand a much better chance of having your email read, not sent to the prospect’s “trash” folder. ---------------------------------- Dave Coyne is a copywriter, and marketing consultant Get his FREE REPORT “Start A High Income, Low Risk Home Business And Never Create A Product, Write An Ad or Talk To Anyone.” Send an email with REF005 in subject line to dcinfobizGetResponse.com How useful did you find this article? This article can be downloaded freely from http://www.get-articles.com and used on your website or in your ezine so long as the author is credited and their resource box left intact. You should not change any links in the article, and where the article is used on a website it's links should be clickable. Please see our terms and conditions page for more information: http://www.get-articles.com/authors-publishers-terms.php |
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